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Posted March 6, 2015
Update: Affected distributor ‘surprised and disappointed’ at decision.

CHICAGO (BRAIN) — SRAM announced Friday that it will reduce the number of distributors selling its components effective May 23, eliminating Olympic Supply Co., Hans Johnsen Co., Downeast Bicycle Specialists, Wilson and Action Bicycle. Hans Johnsen owns both Downeast and Wilson.

Posted in North America
Posted March 6, 2015
Retired pro Jens Voigt battles with Lawson Craddock on Zwift.

LONDON (BRAIN) — Online cycling and fitness entertainment platform Zwift has brought aboard former professional racer Jens Voigt of Germany and current World Tour pro Laurens Ten Dam of the Netherlands as its first two ambassadors.

Posted in International Tagged People / Web/Internet
Posted March 6, 2015
Cycling-inspired bar The Wheel opened in Austin last month.

AUSTIN, Texas (BRAIN) — Longtime bike retailer Jack Murray, owner of Jack & Adam’s Bicycles, recently opened his second bar in Austin.

Posted in Retail News
Posted March 6, 2015

DENVER (BRAIN) — Rudy Project has signed on with the Toughman Half Triathlon Series as official helmet and sunglass sponsor. The 10-race series travels across the U.S., challenging athletes of all abilities with a 1.2-mile swim, 56-mile bike and 13.1-mile run.

Posted in Industry News Tagged Competition / Events
Posted March 6, 2015

BALTIMORE (BRAIN) — World champion mountain biker Marla Streb has announced that she will open HandleBar Cafe and Bike Shop with her husband, Mark Fitzgerald, in Baltimore this summer.

Posted in Retail News Tagged People
Posted March 6, 2015

SILVER CITY, N.M. (BRAIN) — Race directors of the Tour of the Gila are putting out the call for angel sponsors after the 28-year-old stage race’s title sponsor pulled its investment early this week. If new sponsors don’t emerge, the April 29 race in Silver City, N.M., may have to be canceled, organizers added.

Posted in Industry News Tagged Competition / Events
Posted March 5, 2015

IRVINE, Calif. (BRAIN) — SureStop — formerly known as Slidepad Technologies — has relocated from the Silicon Valley city of Palo Alto to Southern California in order to position the company closer to customers and partners, and has hired Al Nordin as its new CEO.

Posted in North America Tagged People
Posted March 5, 2015

FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing’s rolling summertime festival, Tour de Fat, will travel to 10 cities this year to raise money for local nonprofits and celebrate the two-wheel lifestyle.

Posted in North America Tagged Advocacy/Non-profits / Events / Consumer Expos and Rides
Posted March 5, 2015

OGDEN, Utah (BRAIN) — WickWërks has brought on Southern California branding and advertising agency The Creative Bar for a complete rebrand in an effort to expand their reach in the market.

Posted in North America
Posted March 5, 2015

COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon has announced its 2014 Elite Triathletes of the Year. Selected by the National Governing Body’s Athlete Advisory Council, the 13 honorees represent all categories of triathlon competition, from Olympic to elite paratriathlete.  

Posted in Industry News Tagged People / Competition / Awards
Posted March 5, 2015

TWIN FALLS, Idaho (BRAIN) — Bike fit tool manufacturer Purely Custom has introduced its latest product, the Fit Bike Pro 1. Designed to simulate true riding conditions, the Fit Bike Pro 1 features a load control transmission that uses Purely Custom’s Powerbahn technology.

Posted in Product/Tech
Posted March 5, 2015

SEATTLE (BRAIN) — REI has been named to Fortune magazine’s list of the 100 Best Companies to Work For an 18th consecutive year. Ranked No. 58, REI is one of five companies listed annually since the recognition began in 1998, and one of three companies headquartered in Washington state.

Posted in Retail News Tagged Awards
Posted March 5, 2015

COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association has opened up applications for its annual list of America’s Best Bike Shops.

Posted in Retail News Tagged Awards
Posted March 4, 2015
Atlanta Cycling knows how to make guests feel at home.

ATLANTA (BRAIN) — The second day of BRAIN's Dealer Tour of Atlanta took BRAIN editors, tour sponsors and guests on a hilly 36-mile route as we visited four shops.

Posted in Retail News Tagged BRAIN Dealer Tour
Posted March 4, 2015

CASTLE PINES, Colo. (BRAIN) — Italian Bicycle Group NA, a bicycle import and wholesale distributor of Italian cycling products in Canada, Mexico and the U.S., has expanded its brand portfolio is offering IBDs up to 20 percent off wholesale pricing on all preseason orders.

Posted in North America
Posted March 4, 2015

BOULDER, Colo. (BRAIN) — PeopleForBikes and the Alliance for Biking & Walking have published a new report exploring the topic of equity in national bike advocacy efforts. The report is titled “Building Equity. Race, Ethnicity, Class and Protected Bike Lanes: an Idea Book for Fairer Cities.”

Posted in Studies/Reports Tagged Advocacy/Non-profits
Posted March 4, 2015

ASHEVILLE, N.C. (BRAIN) — The Mann Group has added Mercedes Ross from Merchandising Werxs as an adjunct professor for the March session of its Mann University retail education program.

Posted in Retail News Tagged People
Posted March 4, 2015

MINNEAPOLIS (BRAIN) — With a goal of improving efficiency and providing better customer service, Kinetic has expanded its warehouse capacity in the U.S. and moved its European base from the Netherlands to Austria.

Posted in Industry News
Posted March 4, 2015

SAN DIEGO (BRAIN) —Maxima Racing Oil has signed an exclusive agreement with Live to Play Sport to handle distribution of the Maxima Bike line throughout Canada. Canadian IBDs and suspension service centers will now have access to the entire Maxima Bike product line.

Posted in North America
Posted March 4, 2015

RICHMOND, Victoria, Australia (BRAIN) — Light and accessories brand Knog is launching an online film competition and festival that will award $15,000 worth of prizes to winning filmmakers who chronicle their nighttime adventures.

Posted in International

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