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Posted March 31, 2014

FLETCHER, N.C. (BRAIN) – April 1, 2014 — News has leaked from the offices of Cane Creek Cycling Components that they will push into the sports nutrition market.

Posted in Product/Tech
Posted March 31, 2014
The EOLO III inflator is shipped with two 16 gram cartridges.

INDIANAPOLIS (BRAIN) — Silca, an historic Italian brand that was reborn in the U.S. last year, is launching its first new product aside from pump replacement parts: a CO2 inflator and matching cartridges.

Posted in Product/Tech
Posted March 31, 2014

ALLENTOWN, Penn. (BRAIN) – The used bike market is a $2.4 billion business in the U.S., with 7.5 million owners, according to a new study by Gluskin Townley Group, LLC.

Posted in Studies/Reports
Posted March 31, 2014
Mike Van Abel speaks at the meeting.

MADRID (BRAIN) — The International Mountain Bicycling Association Europe welcomed 11 new nation members to its ranks on March 29 at the first official General Assembly since its creation in 2012. The General Assembly was the first order of business at IMBA Europe's third annual summit, which drew 52 participants from 18 countries to bring their distinct perspectives to bear on the future of mountain biking in Europe.

Posted in International Tagged Advocacy/Non-profits
Posted March 31, 2014

NEWBURY PARK, Calif. (BRAIN) — Giant has hired former Mountain Bike Action staffer Doug Barnett as its new global road product marketing specialist.

Posted in North America Tagged People
Posted March 31, 2014

FT. COLLINS, Colo. (BRAIN) — Future PLC's cycling magazines and websites in North America and Europe will be unaffected by recent changes and layoffs at the company, a Future executive told BRAIN on Monday.

Posted in International Tagged Media/Publishing
Posted March 31, 2014

CHICAGO (BRAIN) — To better serve dealers, SRAM is extending its U.S. Dealer Service Call Center hours by two hours to 9 a.m. to 8 p.m. Eastern time Monday through Thursday starting Monday. Friday hours for the Indianapolis-based call center will remain 9 a.m. to 6 p.m.

Posted in North America
Posted March 31, 2014

ATASCADERO, Calif. (BRAIN) — California-based Promo Logic has reached a sales and marketing agreement with Bicyclick LTD, an Israel-based manufacturer of the Bicyclick bike storage product.

Posted in Product/Tech
Posted March 31, 2014

CHANDLER, Ariz. (BRAIN) — USA BMX has launched “Read to Ride,” an initiative for young schoolchildren aimed at helping kids make up for learning loss they experience when out of school.

Posted in North America
Posted March 28, 2014
The new 105 crankset borrows the four-bolt chainring design.

IRVINE, Calif. (BRAIN) — Shimano has announced that it is trickling down some high-end features from its Dura-Ace and Ultegra groups to to third tier 105 parts, via a new 11-speed 105 group. Besides the 11th cog, the 105 5800 series components borrow a new compact lever shape from the pricier groups.

Posted in Product/Tech
Posted March 28, 2014
Stumpjumper FSR Expert Carbon EVO 650b

MORGAN HILL, Calif. (BRAIN) — After a few years sitting on the sidelines as more bike brands delved into the “tweener” wheel size, Specialized has gone public that it is entering the 27.5-inch/650b market with at least two 2015 models revealed this week—with promises of more to come.

Posted in Industry News
Posted March 28, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Outdoor Retailer have signed on a number of key brand participants and media for their upcoming event The Women’s Story, which will connect outdoor manufacturers with New York-area consumer journalists to test the latest women’s-specific products.

Posted in North America Tagged Media/Publishing / Events
Posted March 28, 2014

LOS ANGELES (BRAIN) — Lifestyle brand Pure Fix Cycles has hired Mike Russell as its new sales director. Russell was most recently director of sales at Mirraco Bicycle Co., where over the course of eight years he helped build the BMX brand’s U.S. dealer base from scratch up to 1,100 retailers.

Posted in North America Tagged People
Posted March 28, 2014
The new rings are available in 55 and 42-teeth sizes.

CHICAGO (BRAIN) — SRAM is releasing new 11-speed shifters for aero bars, as well as time trial/triathlon-specific chainrings.

Posted in Product/Tech
Posted March 27, 2014
Detroit Cargo's new POP display.

DETROIT (BRAIN) — Detroit Cargo has had a busy winter. The company has moved to a larger location, added several new products and is now offering retailers a new point of purchase display.

Posted in Product/Tech
Posted March 27, 2014

BOULDER, Colo. (BRAIN) — Northern California retailer Mike's Bikes has selected Ascent CRM, formerly a division of Leisure Trends, as its relationship marketing partner, driving the 11-store chain's direct-to-consumer marketing efforts.

Posted in Retail News
Posted March 27, 2014

KETCHUM, Idaho (BRAIN) – Smith Optics' new mountain bike helmet, the Forefront, has received the prestigious Red Dot Award in the Outdoor/Leisure/Sports/Fun category, awarded by the Germany's Design Zentrum Nordrhein Westfalen.

Posted in Product/Tech Tagged Awards
Posted March 27, 2014
Company continues with tech clinics and Outdoor Demo tent

IRVINE, Calif. (BRAIN) —  Shimano is putting more emphasis on one-on-one meetings with its dealers — at its place and theirs — as it reduces its presence on the floor of this fall’s Interbike Expo.

Posted in North America Tagged Interbike
Posted March 26, 2014

PHILADELPHIA (BRAIN) — Fuji Bikes has been chosen by Oregon Manifest and Levi's as the manufacturing partner for The Bike Design Project, a design contest pairing high-profile design firms with U.S. bicycle craftsmen to create the "ultimate urban utility bike." Fuji will mass-produce the winning design.

Posted in North America
Posted March 26, 2014

HAVERHILL, Mass. (BRAIN) — Mavic Inc. is now working with Channel IQ to monitor online pricing of its products. The company will use Channel IQ to ensure vendors are honoring its minimum advertised price (MAP) policy. 

Posted in North America

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