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Posted July 17, 2014

GOLDEN, Colo. (BRAIN) — Yeti's new SB5c trail bike has the company's new Switch Infinity suspension technology, which the Colorado company developed with Fox. The new bike has 27.5-inch wheels and five inches of rear travel. Complete bikes start at $6,599.

Posted in Product/Tech
Posted July 16, 2014

NOVATO, Calif. (BRAIN) — Marin Bikes has added a new online warranty tool for its dealers and a new business communication site that it calls its .biz site.

Marin has been testing the sites since February this year with some of its dealers.

Posted in North America
Posted July 16, 2014

SAUSALITO, Calif. (BRAIN) — Bar Fly has expanded North American distribution of its handlebar mounts and other accessories through Quality Bicycle Products in the U.S. and Ryeka Sport in Canada. Both distributors have product in stock and ready to ship.

Posted in North America
Posted July 16, 2014

SEATTLE (BRAIN) — K2 Sports has entered into an agreement to acquire custom cycling and triathlon apparel brand Squadra. The purchase complements K2 Sports’ growing portfolio of endurance sports brands, including Zoot Sports.

Posted in North America Tagged Mergers/Acquisitions
Posted July 16, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released the nominees for the first round of categories for the 2014 Interbike Awards, to be presented at the Interbike Gala during the trade show in September.

Posted in North America Tagged People / Awards
Posted July 15, 2014

HAYWARD, Calif. (BRAIN) — Bianchi USA has launched a new dealer business-to-business website.

The company said the new site allows dealers to instantly check inventory and place orders, as well as view their account history and contact customer service.

Posted in North America
Posted July 15, 2014
Forte and Darney are also promoted.

IRVINE, Calif. (BRAIN) — Felt Bicycles has added four new staff members: two in sales, one in engineering and one in marketing.

Posted in North America Tagged People
Posted July 15, 2014

SQUAMISH, British Columbia (BRAIN) — Formed by a team with a combined 80-plus years in the apparel industry, British Columbia-based cycling clothing brand 7mesh will launch at this year's Eurobike and Interbike shows.

Posted in Product/Tech
Posted July 15, 2014

Our new print issue features a special report on the women's market and an in-depth look at sales trends for the first half of this year — and a look ahead.

Posted in Retail News
Posted July 15, 2014

LONG BEACH, Calif. (BRAIN) — To reward "the unsung, forgotten heroes" of mountain biking, Marzocchi is offering U.S. trail builders special pricing on a fork and shock.

Posted in North America
Posted July 15, 2014

LAGUNA HILLS, Calif. (BRAIN) — With Interbike moving earlier on the industry calendar this year, so are submission deadlines for Bicycle Retailer’s Interbike Show Dailies, distributed at the Vegas expo. To submit new product for consideration, email product description, suggested retail price, Interbike booth number and a high-resolution photo to BRAIN managing editor Toby Hill at thill@bicycleretailer.com by Friday, Aug. 8.

Posted in Industry News Tagged Media/Publishing / Tradeshows and conferences / Interbike
Posted July 15, 2014

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for retailers to participate in the magazine's 2014-2015 State of Retail panel.

Posted in Retail News Tagged BRAIN News
Posted July 15, 2014

MILL VALLEY, Calif. (BRAIN) — True Communciations has hired James LaLonde to head up the California-based PR and marketing firm's presence in New York City.

LaLonde will focus on a small number of client accounts while maintaining contacts with non-endemic media based on the East Coast.

Posted in North America Tagged People
Posted July 15, 2014

RAPID CITY, SD (BRAIN) — QBP will distribute Strider balance bikes to dealers in Puerto Rico, the Caribbean and several countries in Central and South America, the companies announced Tuesday.

Posted in International
Posted July 15, 2014

LAGUNA HILLS, Calif. (BRAIN) — BRAIN is asking its readers to nominate the top stores in five retail categories to determine the candidates for the 2014 Interbike Awards.

The winners will be announced at an Industry Awards Gala on Thursday, Sept. 11.

Posted in Retail News Tagged Awards / BRAIN News / Interbike
Posted July 14, 2014

ASHEVILLE, N.C. (BRAIN) — The Eastern Outdoor Reps Association has added bicycles and bicycle products to its August 2014 trade shows.

Posted in North America Tagged Tradeshows and conferences
Posted July 14, 2014

KENT, Wash. (BRAIN) — Accell North America turned on an updated business to business website on Monday morning.

Posted in North America
Posted July 14, 2014

BOULDER, Colo. (BRAIN) — Women Race Bikes, a planned website and app that will cover women's professional cycling, is seeking support via the crowd-funding website Indiegogo. Supporters of the proposed site are also looking for help from angel funding and business partnerships.

Posted in North America Tagged Competition
Posted July 14, 2014

BOULDER, Colo. (BRAIN) — The Amy D. Foundation is looking for one female racer to support for the 2014-2015 U.S. cyclocross season.

Posted in North America Tagged Competition
Posted July 14, 2014

SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has hired Verde Brand Communications for its content and social media marketing, effective immediately, the company announced Monday.

Posted in North America

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