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Posted October 7, 2014

CHICAGO (BRAIN) — SRAM has signed on as the official neutral race support (NRS) provider for the World Triathlon Corporation's US Ironman Series.

Posted in Industry News Tagged Competition
Posted October 6, 2014

CARLSBAD, Calif. (BRAIN) — Andorran bike brand Commencal is setting up a U.S. office, showroom and warehouse in Carlsbad, California. Jerome Lacote will head up the business as the North American operations manager.

Posted in North America
Posted October 6, 2014

NEW YORK (BRAIN) — Liberty Interactive Corp. has divided itself in two, spinning off its digital commerce companies, including Backcountry.com and Competitive Cyclist.com, into a separate entity called Liberty Ventures Group.

Posted in North America
Posted October 6, 2014
UPDATED with JT Thompson's response to reader comments.

NEWBURY PARK, Calif. (BRAIN) — Giant USA is calling out several of its U.S. competitors for selling outside the traditional IBD channel. In a sales letter sent to its dealers this week, John "JT" Thompson, Giant USA's executive sales director, included a chart (.pdf) that showed which of its major competitors sold consumer direct, or via sporting goods stores or online retailers.

Posted in North America
Posted October 6, 2014

LAGUNA HILLS, Calif. (BRAIN) — The October 1 issue of Bicycle Retailer & Industry News features an article on VeloFix, a new franchised mobile bike repair business. The Canadian-based company is offering turn-key franchises, marketing primarily to shop mechanics who want to go out on their own. 

Posted in Retail News Tagged BRAIN News / From the Magazine
Posted October 6, 2014

SAN FRANCISCO (BRAIN) — Chrome Industries has hired Chris Silverman as the brand's new president.

Posted in North America
Posted October 6, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired Rod Tomlinson for its sales team. He replaces Brian McKavic, who is moving to the East Coast with his family for a new opportunity.

Tomlinson was most recently the retail marketing project manager at Fox Head Inc.

Posted in North America Tagged People
Posted October 3, 2014

WILMINGTON, Del. (BRAIN) — Blue Bicycles has hired creative and marketing veteran Matt Reece as the brand's director of marketing.

Posted in North America Tagged People
Posted October 2, 2014

ASHEVILLE, N.C. (BRAIN) — The Mann Group has scheduled three Mann University Leadership Courses this winter for retail managers of outdoor, bicycle and running stores. The three-day classes are designed to give graduates tools to increase the profitability and performance of their stores.

Posted in Retail News
Posted October 2, 2014

KESWICK, Ontario (BRAIN) — The Canadian Independent Bicycle Retailers Association (CIBRA) is hosting a retail leadership and training conference Oct. 26-28 at the Pinnacle Pier Hotel in Vancouver, British Columbia. The three-day event is tailored for independent bike shops.

Posted in Retail News Tagged Events / Tradeshows and conferences
Posted October 2, 2014

SEATTLE (BRAIN) — At this month's Ironman World Championships in Hawaii, the hydration brand Nuun will launch a program to assess athletes' hydration levels.

Posted in North America
Posted October 2, 2014
Cane Creek was profiled in BRAIN's July 1 issue.

SANTA FE, N.M. (BRAIN) — Cane Creek Cycling Components was the only bicycle hardware manufacturer to make Outside magazine's new list of the Best Places to Work. The employee-owned manufacturer, based near Asheville, North Carolina, was Number 90 on the list of 100 workplaces that magazine deemed cool.

Posted in North America
Posted October 1, 2014

RALEIGH, N.C. (BRAIN) — A North Carolina Superior Court has appointed a receiver for the BMX brand Eastern Bikes and has barred the company's owners from selling any of its property.

Posted in North America
Posted October 1, 2014

BOULDER, Colo. (BRAIN) — Green Guru Gear will be at this month's VeloSwap in Denver to collect old bicycle inner tubes.

VeloSwap, billed as "the world's largest consumer bike show," will be held Saturday Oct. 18 at Denver's National Western Complex. 

Posted in North America
Posted October 1, 2014
Zwift aims to take the monotony out of indoor cycling

SAN FRANCISCO (BRAIN) — Can indoor riding be entertaining? The founders of a new company called Zwift are hoping to make indoor cycling more social and community based with software that brings traditional video game graphics and functions to indoor cycling. 

Posted in Product/Tech
Posted September 30, 2014

PORT COQUITLAM, British Columbia (BRAIN) — Live to Play Sports is adding Zipp to its selection of products from SRAM, with the brand's full range of carbon and alloy wheels, aero cockpits, bars, stems and seatposts available to Live to Play dealers across Canada starting in mid-October.

Posted in North America
Posted September 30, 2014

NEWPORT, Vt. (BRAIN) — Louis Garneau Sports is instituting a minum advertised price policy in Canada, effective Nov. 1. The company enacted a similar policy in the U.S. in 2012.

Posted in North America
Posted September 30, 2014
Organizers also planning 2015 events in March in Moab and BC in June.
Outerbike 2013. Photo: Whit Richardson.

MOAB, Utah (BRAIN) — The Outerbike consumer bike festival opens this week in Utah, with skills clinics and guided rides scheduled for Wednesday and Thursday, followed by the Demo Days consumer expo from Friday through Sunday.

Posted in North America Tagged Consumer Expos and Rides
Posted September 30, 2014

SAN FRANCISCO (BRAIN) — Mosi Bicycles, a three-year-old San Francisco brand than makes European-styled city bikes, is changing its name to Mozie Bicycles.

Posted in North America
Posted September 30, 2014

BOULDER, Colo. (BRAIN) — Frank Hugelmeyer has resigned as president and CEO of the Outdoor Industry Association, effective Oct. 3, the organization's board announced Tuesday.

Posted in North America Tagged Advocacy/Non-profits / People

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