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Posted April 14, 2014

MADISON, Wis. (BRAIN) — Saris Cycling Group has opened voting on Facebook for its fifth-grade cycling poster contest.

The winner will be selected from the state winners, chosen from submissions from more than 350 elementary schools in 24 states.

Posted in North America
Posted April 14, 2014

MONTEREY, Calif. (BRAIN) — Bosch eBike Systems will work with Magura Direct to provide e-bike service support to bicycle retailers in the U.S. The company announced the news at a press event Friday night during Sea Otter. 

Posted in North America Tagged Electric bike
Posted April 14, 2014

BLOOMINGTON, Minn. (BRAIN) —  Two female bike mechanics have been awarded full scholarships to attend UBI's Professional Shop Mechanic and Operations classes, thanks to a program sponsored by UBI, SRAM and QBP.

Posted in North America Tagged People
Posted April 14, 2014

MADRID, Spain (BRAIN) — Rotor Bike Components has boosted its North American presence by establishing a new U.S.-based headquarters in San Leandro, Calif.

Posted in International
Posted April 13, 2014

MONTEREY, Calif. (BRAIN) — We grabbed sneak peeks of 2015 bikes from Accell North America brands Diamondback, Lapierre, Raleigh and Redline and dropped in on several other exhibitors as the Sea Otter Classic continued through the weekend.

Posted in Industry News Tagged Events / Sea Otter Classic
Posted April 11, 2014

CARLSTADT, N.J. (BRAIN) — New Jersey distributor Action Bicycle USA is moving its annual expo outdoors, to a tent at the corporate headquarters.

The event is being held Sunday, April 27.

Posted in North America
Posted April 11, 2014

FT. COLLINS, Colo. (BRAIN) — New Belgium Brewing will bring its 15th annual Tour de Fat to 10 cities in 2014, starting in May in the nation's capital. 

Posted in North America Tagged Consumer Expos and Rides
Posted April 11, 2014

VANCOUVER, B.C. (BRAIN) — Greg Hammond, a former Shimano executive in Canada, has joined iPhone case brand Hitcase as director of brand marketing.

Hammond will lead the development and execution of Hitcase's global marketing and brand initiatives.

Posted in North America Tagged People
Posted April 11, 2014
The new single chainring M9000 crank.

IRVINE, Calif. (BRAIN) – Shimano has unveiled its newest XTR mountain bike component line, including an 11-speed drivetrain with 1x11 capability. Billing the line as its most advanced XTR line yet, the group features Race and Trail "Rider Tuned" products that are more tunable than previous generations.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 10, 2014
Fatties, fatty lite, a new direction for Hayes, and more.

MONTEREY, Calif. (BRAIN) — Thursday turned out to be the day of the suspension fat bike, as RockShox took the wraps off its Bluto suspension fork at Sea Otter, Borealis Bikes and Rocky Mountain both showed Bluto-equipped bikes at the Monterey fest, and Quality Bicycle Products separately announced two new full-suspension fatties from its Salsa brand. But for those who are unmoved by monster-tire rigs, there was plenty else to take in on Sea Otter’s clear and sunny opening day.

Posted in Industry News Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 10, 2014

MONTEREY, Calif. (BRAIN) — Challenge is offering a new road tire, the Gravel Grinder, that will be available in clincher, tubular and open tubular (handmade clincher) options.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 10, 2014

MONTEREY, Calif. (BRAIN) — Wisconsin retailer Wheel & Sprocket and Pennsylvania-based Strategic Solutions - S2 are releasing a new analytics tool for single- or multi-store bike retailers.

Posted in Retail News
Posted April 10, 2014

MONTEREY, Calif. (BRAIN) — Salsa Cycles is releasing two new full-suspension fat bike models, the Salsa Bucksaw 1 and Bucksaw 2. The bikes will be available this fall.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 10, 2014

MONTEREY, Calif. (BRAIN) — RockShox is showing its long-rumored fat bike fork, the Bluto, at the Sea Otter Classic starting Thursday.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 10, 2014
New model debuting Thursday at Sea Otter is the first to be designed around RockShox's Bluto suspension fat bike fork.

MONTEREY, Calif. (BRAIN) — Call it the fat bike for all seasons.

Borealis Bikes — which launched last fall with its lightweight carbon fiber fat bike, the Yampa — arrives at Sea Otter Thursday with the first fatty designed around RockShox's new Bluto fat bike suspension fork.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 10, 2014
Multi-pronged approach needed to grow beyond enthusiast market.
A Leisure Trends consumer survey showed 95 percent of recent bikes purchased were priced under $1,000.

MONTEREY, Calif. (BRAIN) — The stats don’t lie and shrinking shipments of bikes to specialty retailers as well as sell-through of those bikes to consumers suggests more needs to be done to boost cycling participation, provide more accessibility with entry level product and sell the experience of cycling rather than complex technology.

Posted in North America Tagged Tradeshows and conferences / Bicycle Leadership Conference
Posted April 10, 2014
Light & Motion expanded from about 16,000 crowded square feet among three floors on Cannery Row to 30,000 in this one-time U.S. Air Force hangar in Marina, Calif., that serviced Apache helicopters as part of the now-decommissioned  Fort Ord base.

MARINA, Calif. (BRAIN) — Monterey Week — the Bicycle Leadership Conference, Interbike IBD Summit and Sea Otter — afforded us opportunity to drop in on Light & Motion in the company’s new, expanded location in Marina, Calif., north of its former home on Monterey’s historic Cannery Row.

Posted in North America Tagged Events / Sea Otter Classic / Bicycle Leadership Conference / IBD Summit
Posted April 10, 2014
The Haven 35 aluminum high-rise bar in blue.

MONTEREY, Calif. (BRAIN) — Easton is going big with its 35mm oversized handlebar and stem offerings this season, with a new line of bars and stems on display at the Sea Otter Classic.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 9, 2014

MONTEREY, Calif. (BRAIN) – Retailers and suppliers gathered for annual conferences this week in Monterey Bay. At separate meetings held in hotels within walking distance of each other, panel sessions and keynotes kicked off Tuesday and continue through Wednesday and Thursday.

Posted in North America Tagged Sea Otter Classic / Bicycle Leadership Conference / IBD Summit
Posted April 9, 2014
New York Rapha Cycle Club to host booksigning prior to premiere

BOULDER, Colo. (BRAIN) — Slaying the Badger, a film based on Richard Moore's book about the 1986 Tour de France, will premiere at New York's Tribeca Film Festival this month.

Posted in North America

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