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Posted July 22, 2014
Cervélo will end sponsorship of Garmin-Smart team after 2014.

TORONTO (BRAIN) — Cervélo co-founder Gerard Vroomen, who left the company soon after its acquisition by the Pon Group several years ago, is heading up a new partnership between Cervélo, Rotor components and the South Africa-registered pro team, Team MTN-Qhubeka, for the 2015 season.

Posted in International Tagged Competition
Posted July 22, 2014

WATERLOO, Wis. (BRAIN) — World Bicycle Relief donors have reached the limit of Trek Bicycle's match program this month.

Posted in North America Tagged Advocacy/Non-profits
Posted July 21, 2014

KETCHUM, Idaho (BRAIN) — Clothing brand Club Ride says its second quarter sales were up 37 percent compared to the same period last year to $718,000.

Sales for the first half of the year grew from $1.2 million last year to nearly $1.6 million this year.

Posted in North America Tagged Earnings/Financial Reports
Posted July 21, 2014

SAN DIEGO (BRAIN) — Maxima Bike, a new brand of bike lubricants being offered by the Maxima powersports company, has signed a three-year sponsorship agreement with Summer Gravity Camps, located in Whistler, B.C.

Posted in North America
Posted July 18, 2014

MADISON, Wis. (BRAIN) — Former Trek executive Mary Burke, running for governor in her homestate, quickly hit back when her opponent began running a TV ad attacking Trek for its overseas manufacturing. Mary Burke’s brother, Trek president John Burke, also told a local paper that the ad should be taken down.

Posted in North America
Posted July 18, 2014
Long-time editor announces on Facebook that he's stepping down at the Hi Torque publication.

VALENCIA, Calif. (BRAIN) — Jimmy "Mac" McIlvain is stepping down as editor of Hi-Torque's Mountain Bike Action magazine, he announced on his Facebook page Friday.

Posted in North America Tagged People / Media/Publishing
Posted July 18, 2014

LOUISVILLE, Colo. (BRAIN) — Wheels Mfg. is offering race and event promoters a free selection of rear derailleur hangers to help participants get back in the race.

Posted in North America
Posted July 17, 2014

RICHMOND, Vt. (BRAIN) — Professional cyclist Ted King has teamed up with Slopeside Syrup to launch UnTapped, pure organic Vermont maple syrup in portable energy packs, on crowdfunding website Indiegogo. 

Posted in Product/Tech
Posted July 17, 2014
The 2014 GT Fury Team

WASHINGTON (BRAIN) — Dorel Industries' GT Bicycle is recalling a total of 154 GT Fury bikes in the U.S. and Canada because the hubs can break, causing the disc brakes to fail.

Posted in Recalls
Posted July 17, 2014

PETALUMA, Calif. (BRAIN) – Yuba Bicycles has hired veteran bike designer and Volagi Cycles co-founder Barley Forsman as design director. Forsman will help Yuba expand its product line and take the cargo bike brand in new and innovative directions, the company said.

Posted in North America Tagged People
Posted July 17, 2014
Updated

SANTA FE, N.M. (BRAIN) — Easton, which was recently sold off from BRG Sports to the owner of Race Face, is now selling its cycling products through BTI, QBP, Hawley and Cyclone.

Posted in North America
Posted July 17, 2014

GOLDEN, Colo. (BRAIN) — Yeti's new SB5c trail bike has the company's new Switch Infinity suspension technology, which the Colorado company developed with Fox. The new bike has 27.5-inch wheels and five inches of rear travel. Complete bikes start at $6,599.

Posted in Product/Tech
Posted July 16, 2014

NOVATO, Calif. (BRAIN) — Marin Bikes has added a new online warranty tool for its dealers and a new business communication site that it calls its .biz site.

Marin has been testing the sites since February this year with some of its dealers.

Posted in North America
Posted July 16, 2014

SAUSALITO, Calif. (BRAIN) — Bar Fly has expanded North American distribution of its handlebar mounts and other accessories through Quality Bicycle Products in the U.S. and Ryeka Sport in Canada. Both distributors have product in stock and ready to ship.

Posted in North America
Posted July 16, 2014

SEATTLE (BRAIN) — K2 Sports has entered into an agreement to acquire custom cycling and triathlon apparel brand Squadra. The purchase complements K2 Sports’ growing portfolio of endurance sports brands, including Zoot Sports.

Posted in North America Tagged Mergers/Acquisitions
Posted July 16, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released the nominees for the first round of categories for the 2014 Interbike Awards, to be presented at the Interbike Gala during the trade show in September.

Posted in North America Tagged People / Awards
Posted July 15, 2014

HAYWARD, Calif. (BRAIN) — Bianchi USA has launched a new dealer business-to-business website.

The company said the new site allows dealers to instantly check inventory and place orders, as well as view their account history and contact customer service.

Posted in North America
Posted July 15, 2014
Forte and Darney are also promoted.

IRVINE, Calif. (BRAIN) — Felt Bicycles has added four new staff members: two in sales, one in engineering and one in marketing.

Posted in North America Tagged People
Posted July 15, 2014

SQUAMISH, British Columbia (BRAIN) — Formed by a team with a combined 80-plus years in the apparel industry, British Columbia-based cycling clothing brand 7mesh will launch at this year's Eurobike and Interbike shows.

Posted in Product/Tech
Posted July 15, 2014

Our new print issue features a special report on the women's market and an in-depth look at sales trends for the first half of this year — and a look ahead.

Posted in Retail News

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