Toby Hill

Toby Hill

A writer and editor with more than 20 years of publishing experience, Toby is one of the newest members of the BRAIN editorial team. His resume includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit several entertainment and business trade publications, including Showbiz Daily and The Hollywood Reporter. As a longtime, though still woefully unskilled mountain biker, he is a frequent patron of the emergency rooms and urgent care facilities near BRAIN’s home base of Laguna Hills. And while his medical payments have helped adorn the schooners and yachts of several prominent orthopedic surgeons in the community, Toby has never been invited for so much as a harbor cruise. He lives in the mountain bike mecca of Fullerton—home of the famed and deadly Fullerton Loop—with his wife, daughter and two dogs.

All articles by Toby Hill

March 11, 2019

DENVER (BRAIN) — Denver-based Fly Pedals, which makes a platform conversion for clipless pedals, has been purchased by an investor who is looking to acquire other cycling accessory brands. Terms of the deal were not disclosed.

Posted in Industry News
February 28, 2019

SAN LUIS OBISPO, Calif. (BRAIN) — A trio of employees has purchased brick-and-mortar and online retailer Art's Cyclery and has wound down the e-commerce business in favor of focusing on local customers at its new location on California's Central Coast.

Posted in Retail News
February 14, 2019

CHINO, Calif. (BRAIN) — A GoFundMe campaign has been established to help with the medical expenses of InCycle Bicycles store manager Megan Rodriguez, who was run over by a pickup truck attempting to stop thieves from making off with a high-end bike this week.

Posted in Industry News
February 11, 2019
Plans to open 10,000-square-foot store in Northern California’s East Bay in late 2019.

BROOKLYN, N.Y. (BRAIN) — By the end of the year, Brooklyn, New York, online and brick-and-mortar retailer R&A Cycles plans to open a new 10,000-square-foot store in Northern California’s East Bay Area.

Posted in Retail News
February 8, 2019

CHICAGO (BRAIN) — A spate of at least 10 early-morning smash-and-grab break-ins over the past three weeks at bike shops in and around Chicago has spurred area retailers to rethink their security measures.

Posted in Retail News
February 7, 2019

GATESHEAD, England — U.K. distributor Vielo Sports launched its own Vielo bike brand in January 2018, with a focus on delivering an all-road bike, the V+1, that could be ridden more comfortably in harsh U.K. conditions.

Posted in Industry News
February 5, 2019

FRESNO, Calif. (BRAIN) — Authorities are seeking a suspect alleged to have stolen high-end bikes, or attempted to do so, from at least eight stores up and down California — from Mill Valley in the Bay Area to Huntington Beach in Southern California.

Posted in Retail News
January 31, 2019

BERKELEY, Calif. (BRAIN) — After seven years leading the National Interscholastic Cycling Association (NICA), Austin McInerny is stepping down as president.

Posted in Industry News
January 30, 2019

BREVARD and HENDERSONVILLE, N.C. (BRAIN) — Sycamore Cycles is expanding into a neighboring space at its flagship store in the mountain bike destination of Brevard, North Carolina, and will relocate its second store, 22 miles east in downtown Hendersonville, to a larger space in a revitalized historic neighborhood.

Posted in Retail News
January 29, 2019
Seeking new capital, founder John Parker says, 'Certainly we haven't made our last bike.'

DURANGO, Colo. (BRAIN) — Underground Bike Works, the mountain bike brand launched into the market last year by Yeti Cycles co-founder John Parker, has closed following the death of a key investor last summer. Parker said he is seeking new investment to reopen the company.

Posted in Industry News

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