ZURICH (BRAIN) — Italy's Pinarello opened a flagship company store in downtown Zurich on Oct. 1, a week after the UCI Road World Championships concluded in the city.
Olympic mountain bike champion Tom Pidcock was among the guests in attendance; he dropped off his medal-winning bike for display at the store.
The Bottega di Pinarello is located at Bärengasse 10, a kilometer from the Sechseläutenplatz where each of World Championships races finished.
The store will offer Pinarello's full range of products.
Pinarello President Fausto Pinarello, who was also present at the opening, said: "We are thrilled to have launched our newest flagship store in Zurich, which has a passionate and longstanding appreciation of cycling. With the UCI Road World Championships having just taken taking place in the city, this felt like the perfect time to open our doors, and we look forward to showcasing our beautiful bikes and products to cycling aficionados from around the globe."
