BENTONVILLE, Ark. (BRAIN) — High-end bike brand Van Dessel will operate a pop-up store here from Sept. 5 until Sept. 25.
The store will be at 918 West Central Avenue and feature a selection of the brand’s most popular models, including road, gravel, mountain, e-mtb, and cyclocross bikes.
“We’re stoked to bring Van Dessel to Bentonville, a city with such an awesome cycling culture and community,” said Jayme Lynch, the brand manager at Van Dessel. “The pop-up shop is a great opportunity for us to connect with local riders, offer them an opportunity to demo our bikes, and provide them with a chance to get a great deal on a new bike.”
The brand, owned by Kent International, will hold a soft opening event on the 5th from 3-6 p.m. with refreshments. The store will have its full opening the next morning at 10.
