You are here

NBDA offers consumer research study results to retail members for $399

Published January 3, 2022

IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association is offering dealers an opportunity to buy a report from its recent consumer buying study. A report tailored for the group's retailer members will sell for $399, far less than the $5,000 report being offered to suppliers.

The Bicycle Buying 2021 Consumer Research Study consists of 66 PowerPoint slides and a companion Excel file containing 27 columns and 174,854 cells of data, analyzed and prepared by Keith Storey and team at Sports Marketing Surveys. 

The NBDA spent $35,000 towards the report, a cost being defrayed by sales to report sponsors, supplier buyers, and retailers.

"What we are announcing today is the availability of the NBDA Bicycle Buying 2021Consumer Research Study version for Bicycle Retailer Members for $399, delivered as a .pdf file starting this Wednesday, January 5." said Heather Mason, president of the dealer association.

"We realized many retailers may not have the staff or the time to review and analyze the complete Supplier Report version in time to still be useful for the coming season and business planning cycle. We wanted to provide bicycle retailers a compact and concise analysis of the complete research report, with suggested action items and business tactics and strategies prepared specifically for bike shop members by the Human Powered Solutions team," said Mason.

The NBDA Bicycle Retailer Member cost of $399 includes access to a four-part Educational Series presented by the NBDA and Jay Townley, the Resident Futurist at Human Powered Solutions. The first online seminar in this series, scheduled for Jan. 19 at 1:00 p.m. ET, is open to all retailers and members of the industry, regardless of NBDA membership.

Parts two and three of the Education Series are scheduled for Jan. 26 and Feb. 2 at 1:00 p.m. ET and are open to NBDA members and others who have purchased the Consumer Research Study. Part four is scheduled for Feb. 16 at 1:00 p.m. Eastern and is a roundtable open to NBDA members and others who have purchased the study. The roundtable will feature Keith Storey, the president of Sports Marketing Surveys and principal researcher and author of the research study.

More information:

Join the Conversation