KENT, Wash. (BRAIN) — REI Co-op formed a retail partnership with home design company West Elm to sell outdoor lifestyle products, including portable furniture and softgoods.
The REI Co-op x West Elm collection of 35 products was available beginning Tuesday on REI.com/westelm and Westelm.com/REI, marking the first time REI is selling products through another retailer. The products range in price from $6 to $199.
The partnership's origins go back to last year with "a shared commitment to designing consciously made, quality products that invite people to enjoy the comforts of home while exploring outside — whether close to home or in the greater outdoors," according to Tuesday's announcement on REI's website.
The suite of products include folding outdoor chairs, a portable shade shelter, reusable tableware, collapsible campfire table, double-sided outdoor blanket, and outdoor pillows.
"Our customers enjoy the outdoors in a variety of ways — from running, riding and hiking, to simply sharing a meal and a moment of relaxation outside," said Paul Calandrella, REI general merchandising manager for camp products. "We love the opportunity to partner with a brand that not only aligns with our values, but also shares our passion for curating great outdoor experiences. Working with West Elm introduces new creative territory to consider, and we hope this inspires more people to join us outside, even if it's just day camping in their backyard."
