BOULDER, Colo. (BRAIN) — On Monday, BRAIN and Verde Brand Communications launched the first in a series of podcasts devoted to the evolution of the bike market and cycling community.
BRAIN has worked with Verde to produce six podcasts: special bike industry-focused episodes of Verde's Channel Mastery podcast hosted by Kristin Carpenter. Carpenter talks to leaders and experts from evolving brick-and-mortar specialty, marketplace, direct-first brands, SaaS providers, and established broad-market global retailers in the bicycle and lifestyle space. You’ll be hearing from leaders from companies like SRAM, Canyon, GCN, Erik’s Bike and Board, Decathlon, Beeline and more.
The first episode features Carpenter's conversation with Kate Powlison, SRAM’s road brand manager. Powlison previously was the senior marketing and communications manager at PeopleForBikes. She works directly with SRAM's PR, product development, road sports marketing, and sales teams to develop and execute strategies for brand and product marketing.
You can listen to the podcast in the player below or subscribe to it from your favorite podcast apps: iTunes | Google Play | Stitcher. Or visit the Channel Mastery episode page.
Show notes:
Mentioned in the episode:
- SRAM RED eTap AXSXX1 Eagle AXS; X01 Eagle AXS; RockShox Reverb AXS seat post
- BRAIN Article: TIMELINE: How SRAM pulled off the most talked about product launch of the year.
More information and contacts:
- Show transcript
- The Channel Mastery newsletter
- Kate on LinkedIn
- Kristin on LinkedIn
- Kristin on Twitter
- Have questions or ideas for Kristin and the Channel Mastery podcast? Email: podcast@channelmastery.com.
Listen to more Channel Mastery episodes like this:
- Episode 81: E-commerce Solutions For Independent Bike Dealers With Ryan Atkinson
- Episode 77: Build & Leverage Community Around An Event Experience With Amy Charity Of SBT GRVL
- Episode 75: Bicycle Retailer And Industry News, Interbike, And The Disintegrating Lines Between Trade And Consumer Audiences.
Leave an iTunes review at: apple.co/2FJ6lwB.
Watch Channel Mastery episodes on YouTube.
