EASTON, Pa. (BRAIN) — Genesis Bicycles will, for the fourth time, close on Friday and the store's staff will once again donate its pay for the day to The Children's Home of Easton.
"We have a very close-knit group of people working here, and when I first announced an extra day off for Thanksgiving, our employees were elated to have the extra family time. When all of the Genesis employees decided to donate their pay for that day to a local charity I knew we had something going that was much more special than just another hectic sale day," said Tomias Hinchcliff, the store's owner.
Genesis has again named The Children's Home as the recipient of its annual BikesGiving charitable initiative. Genesis Bicycles will make a donation of $1,675 from its 2018 BikesGiving program. Both donations will be presented at Genesis Bicycles' annual Customer Appreciation Party on Monday, Dec. 10, bringing the total BikesGiving donations since inception to more than $7,100.
The BikesGiving program was conceived to help the community while motivating people to get out and ride their bikes. This year, nearly 600 participants of all ages and abilities logged over 167,000 miles. Genesis donates a penny for every mile a participant rides throughout the year. Longtime customer Joe Hogan made a pledge to donate one dollar for every mile he rode over 5,000. Store owner Hinchcliff agreed to match his donation, raising an additional $176 for The Children's Home of Easton. The 2019 BikesGiving program began on Nov. 1 and runs through Oct. 31. Riders can register for free and submit their miles at bikesgiving.com.
