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Louis Garneau Opens First Mini Boutique

Published October 26, 2007

SAN FRANCISCO, CA (BRAIN)—Louis Garneau opened its first “mini-boutique” at Lombardi Sports in the City by the Bay.

The “mini-boutique” concept is an integrated merchandising solution for key Louis Garneau dealers that through practical retail plans brings technical info, pertinent media publicity and athlete endorsement to the consumer.

The “mini-boutique” concept also communicates the ability of Louis Garneau to offer the complete cycling and triathlon solution including apparel, helmets, shoes and accessories. Combined, these efforts strive to assist the dealer in maximizing their allocated space, creating a visual statement, providing technical fact sheets and product information, and collaboratively positioning an entire line of products.

“We knew we wanted to better merchandise the complete collection of Louis Garneau products. Consumer demand has indicated a need for our entire line, and Louis Garneau has always prioritized its relationships with dealers when meeting consumer demand. So creating in-store marketing plans with Louis Garneau dealers is a win-win solution,” said Pierre Perron, marketing director for Louis Garneau.

Lombardi Sports will be the first in a series of “mini-boutiques” to open through the United States in 2008 dedicating over 450 square feet to Louis Garneau products.

“Lombardi Sports and LG have sponsored national champions and Ironman finishers over the years, all of them wearing LG, we know our customers and athletes expect the best quality, that is why we sell LG,” said Robbie Brennan from Lombardi Sports.

Plans are already in effect for Naples Cyclery in Naples, Florida.

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