Infinit enters gel market • VSF hires Uwe Wöll • Lambert enrolls in SmartEtailing Supplier Sync • Fox Sports to air 18 hours of Tour of Utah coverage
CINCINNATI, OH (BRAIN) Monday April 23 2012 9:22 AM MT—Infinit Nutrition is taking an approach to energy gels that the company said offers less waste and mess and a lower cost.
Infinit's Napalm gel is sold as a powder that makes a customized gel when mixed with water. Athletes use a gel flask, fuel belt or other container to carry the gel. Napal contains four different carbohydrates and four electrolytes. Each bag contains 35, 100-calorie servings, the equivalent to 35 gel packs.
More information: INFINITNutrition.com.
VSF hires Uwe Wöll
AURICH, Germany (BRAIN) Monday April 23 2012 9:34 AM MT—Germany’s trade organization Verbund Service und Fahrrad, or VSF, has hired Uwe Wöll to supervise products and organize trade fairs and annual meetings.
Wöll previously worked as a product manager for Zwei plus Zwei, a company specialized in cycling and family mobility.
VSF tracks bicycle sales figures and ridership statistics in Germany. Its staff of nine also concentrates on marketing and PR, product management, member service, communication, VSF academy and lobbying.
"We are delighted to have such an experienced person as Wöll joining our team, who knows the bicycle industry from different perspectives,” said Albert Herresthal, managing director of VSF. "The activities of VSF have grown rapidly in the past years; we needed a staff increase. With Uwe Wöll in the team, we now have an employee who has run his own bicycle shops during 16 years and brings both a high level of technical skills and a deep knowledge of the situation of the VSF-members."
Wöll can be reached at woell@vsf-mail.de.
Lambert enrolls in SmartEtailing Supplier Sync program
LEVIS, QUEBEC (BRAIN) Monday April 23 2012 9:38 AM MT—Canadian distributor Lambert has enrolled in SmartEtailing’s Supplier Sync. With this program, Lambert's inventory syncs to SmartEtailing's master catalog to display a much broader selection of what Lambert has in stock, with updates every 15 minutes.
The system also blends with the store’s inventory for those stores that share their point-of-sale inventory with SmartEtailing. Store inventory appears with an availability status of “In Store;” Lambert’s inventory is displayed as “In Warehouse.
“We strongly believe in a model in which brick and mortar stores are still the central point of the interaction with the consumers. Retailers’ websites become a complement to satisfy consumers who enjoy shopping online for convenience—but still want retailer expertise for service, fitting and warranty support,” said Sylvain Caya, Lambert's general manager.
Fox Sports plans 18 Hours of Tour of Utah coverage
SALT LAKE CITY, UT (BRAIN) Monday April 23 2012 9:42 AM MT— ox Sports Network will provide a total of 18 hours of national programming for this August's Tour of Utah, including 12 hours of live coverage, race organizers announced this week.
The live coverage of the six-day race is scheduled daily from 4 pm to 6 pm ET, to coincide with the daily stage finish and award ceremonies. A one-hour highlight program will be televised across the sports network at 11 p.m. local time.
Regional coverage of the Tour of Utah in the Western states will be broadcast by ROOT Sports. The local broadcast affiliate will be KJZZ TV, an independent broadcast television station based in Salt Lake City.
