Pacenti Cycle Design hires David Cash • Yakima adds new managers for marketing and digital & eCommerce
CHATTANOOGA, TN (BRAIN) Feb 23, 08:48 MT— David Cash has joined Pacenti Cycle Design as its global sales and marketing manager.
“Our frame materials business has doubled in the last eight months,” said Kirk Pacenti, company founder. “This, combined with the growing demand for our tires and rims, required that I bring on someone who could take over sales and marketing responsibilities,” he added.
Cash has 15 years of sales and marketing experience in the bicycle industry, most notably working with Litespeed/American Bicycle Group, and later at Lynskey Performance.
Pacenti has been supplying custom framebuilders with raw materials for the last 12 years, but recently launched a component brand focusing on 650b mountain bike tires and now, a line of MTB and road bike rims.
“The demand for our new rims really caught me by surprise, but David is the perfect person to handle this aspect of the business. He’s done a great job building strong relationships with IBD’s and International distributors in the past,” Pacenti said.
Yakima adds new managers for marketing and digital & eCommerce
BEAVERTON, OR (BRAIN) Feb 22, 12:51 MT—Yakima has announced two new members of its marketing team. Ashley Williams has joined as marketing manager, and Jenna Fallon as Digital & eCommerce Manager.
Williams, who joined Yakima in January, is responsible for the consumer marketing strategy and implementation of PR, social media, advertising and media planning, strategic partnerships, consumer promotions, community building, retail training and merchandising.
Williams was with Adidas for 15 years in a variety of managerial positions. Most recently, he was head of marketing communications for Adidas US and responsible creating and managing marketing stragegy for all sports categories.
Fallon will be responsible for creating and managing the consumer digital experience for Yakima. Jenna will also manage all aspects of Yakima’s eCommerce sites.
Fallon has 12 years' experience in leading creative development of brand communications, consumer acquisition, brand loyalty and brand connections. Her career also includes six years at Nike in strategic retail marketing and U.S. digital brand marketing.
