Fizik enters aftermarket insole market • German bike expo VELOBerlin second show planned for March • Correia launches adventure touring company • Hayes is title sponsor of Niner's demo program • Giant sales rep sets masters hour record
LAGUNA BEACH, CA (BRAIN) Feb 13, 10:11 MT—Fizik is rolling out its customizable aftermarket insole program in North America. The company says its insole program complements its cycling shoe program and offers its insoles to customers with other brands of shoes.
The insole design was introduced last year with the high-end R1 Fizik shoe. The moldable insole was engineered in partnership with SIDAS technologies, known for its ski boot insoles. The cycling insole moulding process takes about 15 minutes.
Highway Two, Fizik's U.S. subsidiary, is offering two insole buy-in programs: a 30-piece starter kit with display or a 30-piece kit with display, Flashfit machine, a branded shoe carpet, and a Milestone fitting stool.
German bike expo VELOBerlin second show planned for March
BERLIN, Germany (BRAIN) Feb 13, 10:17 MT—VELOBerlin will take place for the second time March 24-25.
The public expo focuses "on all things related to bicycles, new forms of urban mobility and bike tours."
The second edition will feature more exhibition space across seven halls located around the radio tower at the exhibition grounds in Berlin.
The expo is co-produced by Eurobike and Berlin’s center for cycling expertise, Velokonzept. Some 135 exhibitors are registered so far.
Correia launches adventure touring company
SAN FRANCISCO, CA (BRAIN) Feb 13, 10:23 MT—Former professional cyclist João Correia and two partners have launched inGamba, a new adventure touring company.
Italian slang for ‘in the know,’ inGamba tours will complement world-class riding with compelling off-the-bike experiences.
“We created inGamba after years of organizing events for friends that were exactly the kind of trips we wanted to take ourselves,” said former Cervélo TestTeam rider Correia. “On an inGamba trip, you’re likely to be riding next to a world champion or other top professional taking a break from racing’s biggest events. And, we don’t just roll through a town — we get into the fabric of the community, using our knowledge and connections to cultivate a unique travel experience. Our guests can relish the cuisine, the culture, and especially the wine as only a local can.”
inGamba will host 22 trips in 2012 in North America and Europe, starting in April with The Spring Classics.
Hayes is title sponsor of Niner's demo program
MEQUON, WI (BRAIN) Feb 13, 10:01 MT—Hayes Components is the title sponsor for Niner's 2012 dealer demo tour, the company announced this week. The sponsorship also includes Niner's cross-coutnry race team.
Niner is planning at least 90 demo days this season as its fleet of four vehicles crisscross North America visiting dealers, races, festivals and bike industry events.
The Niner demo fleet will include SUNringlé Black Flag and Charger 29er wheelsets, Hayes Prime Pro brakes, Manitou Tower 29er forks, and bars and stems from Answer Products.
Giant sales rep sets Masters hour record
LOS ANGELES, CA (BRAIN) Feb 13, 09:57 MT— Giant USA inside sales rep Keith Ketterer set a new world hour record for Masters Men age 55-59 on Jan. 29 at the Home Depot Center Velodrome in Los Angeles. Ketterer, 56, rode 45.018 km on his Giant Omnium.
Giant USA inside sales manager Jim Furey wrote the composition for the soundtrack on the video of Ketterer's ride.
