Crankbrothers dreambikes auction continues, $29,000 raised so far • Quebec fondo renamed with new sponsors • MJM Associates to manages western sales of Lake shoes; offers bike demo program • Endurance Films becomes USA Cycling Silver Level Sponsor • Pedego launches social media campaign
LAGUNA BEACH, CA (BRAIN) Feb 8, 09:53 MT—Crankbrothers' dream bike auction continues this week with an Ibis Tranny up for sale. The auctions so far have raised more than $29,000 to benefit Hans Rey’s charity, Wheels 4 Life.
This week’s dreambike auction will support a group in Uganda called the Village Health Team, which has requested 37 bikes from the program. The team covers a large area of Busi Island, providing nursing services, including administering anti-malaria drugs and health education about preventing bacterial infection, HIV, and AIDS. With a bike, nurses can quickly cover a larger area, allowing them to treat and educate more people.
Quebec fondo renamed with new sponsors
SAINT-AUGUSTIN-DE_DESMAURES, Québec (BRAIN) Feb 7, 14:53 MT—Québec's four-year-old gran fondo, formerly known as The Cyclosportive, has been renamed the Granfondo Garneau-Cascades presented by Quebecor. The title sponsors are Louis Garneau Sports, Cascades (a recycled fiber company) and Quebecor (one of Canada's largest media companies).
The August 12 event expects to have 2,000 participants. It starts at the Centre Sportif Alphonse-Desjardins in Trois-Rivières and finishes at the Louis Garneau Sports factory in Saint-Augustin-de-Desmaures. Registration is $125 and includes a cycling jersey with a $90 retail value.
MJM Associates to manages western sales of Lake shoes; offers bike demo program
TORONTO, Canada (BRAIN) Feb 7, 15:56 MT—Stage Race Distribution, the new exclusive North American distributor of Lake Cycling Footwear, has hired MJM Associates, Inc., to manage the outside sales for California, Nevada, Arizona, New Mexico and Hawaii.
MJM Associates consists of Mitch Murphy, the principal of the agency, as well as several sales associates. Covering Southern California will be Murphy, who also manages southern Nevada accounts, Mike McMahon and Eric Squires. Scott Ward is a Phoenix-based rep who manages Arizona and New Mexico. Brent Imonen handles Hawaii; Kevin Hirsh manages the Northern California and Northern Nevada accounts. Contact information is at www.mjmsales.net.
Besides the Lake shoe news, MJM announced Wednesday that it has launched a bike demo program to support dealers in Southern California, Southern Nevada and Arizona. The program is centered around Bianchi Bicycles and Marin Bikes.
The demo program also includes Osprey Hydration Packs, Nuun Hydration and Jelly Belly Sport Beans. In the coming weeks, the demos will include demo road shoes from Lake featuring Speedplay specific 4 bolt carbon road soles.
Endurance Films becomes USA Cycling Silver Level Sponsor
LOUISVILLE, KY (BRAIN) Feb 8, 09:40 MT—Endurance Films, which produces and distributes endurance training media, announced a multi-year strategic partnership agreement with USA Cycling on Wednesday.
USA Cycling members will be able to buy Endurance Films' training DVDs at a discount through the USAC website. Endurance Films also will promote USA Cycling through the Endurance Films website and the Endurance Films Facebook page.
Pedego launches social media campaign
IRVINE, CA (BRAIN) Feb 8, 09:57 MT—Pedego Electric Bikes is launching a consumer social media campaign with a contest on its Facebook page.
The grand prize winner will receive a Pedego Comfort Cruiser Balloon Series of their choice plus another one for a friend. Weekly prizes also are being offered.
