SRAM is title sponsor of Tim Johnson's Ride on Washington • Seattle Bike Supply holds 'Armchair Open House' • Stage Race Distribution is North American importer for Olympia bike line
BOULDER, CO (BRAIN) Feb 6, 09:38 MT—SRAM has taken the title sponsor spot for Tim Johnson's Ride on Washington, a 520-mile ride from Boston to Washington prior to the National Bike Summit. The ride is led by road and cyclocross racer Tim Johnson.
The ride, supported by Bikes Belong, brings together advocates, industry leaders and racing clubs at nightly receptions in each host city in an effort to raise local awareness about national bike initiatives.
“With federal funding for bicycling in danger, and the U.S. facing continuing health crises, it is vital that cycling be a solution that is accessible to as many people as possible. We are honored to be part of an event that raises awareness for the crucial work of national advocacy groups like Bikes Belong," said David Zimberoff, global marketing director at SRAM.
Other major sponsors of the event include Bicycling magazine, Cannondale, CatEye, Firefly Bicycles, Fuji Bicycles, Mad Alchemy and Red Bull.
Seattle Bike Supply holds 'Armchair Open House'
SEATTLE, WA (BRAIN) Feb 6, 09:52 MT—Seattle Bike Supply is continuing a 17-year tradition of holding a winter open house that requires no dealer travel.
From Feb. 9-12, SBS is offering savings up to 60 percent on more than 1,000 products. Some 50 vendors are participating in the discounts and the company is offering a Virtual Door Prize: Four i-Pad2s will be given away on Feb. 15 in a random drawing. No order necessary; dealers need to email erica@seattlenbikesupply to enter.
Stage Race Distribution is North American importer for Olympia bike line
TORONTO, Canada (BRAIN) Feb 6, 09:58 MT—Toronto's Stage Race Distribution is the new North American importer of the Italian bike line Olympia.
Olympia has a 119-year history. Its product line includes top-end road bikes with integrated Di2 batteries and mountain, hybrid and city models with both carbon and aluminum frames.
Olympia bicycles will also be available consumer direct through the new Stage Race online store, www.stage-race.com, to be launched by late March. The partnership with Shopatron e-commerce solutions will allow consumers to order all models, colors, sizes and complete build packages. Regional Olympia retailers will have the opportunity to participate in the Shopatron program.
