Shift Active Media to represent Giro organizer • New Belgium Urban Assault Ride releases 2012 schedule • Angel Fire to host 2013-2014 gravity nats • Wade Simmons signs with Race Face
BATH, England (BRAIN) Feb 3, 10:23 MT — Shift Active Media, a consulting company founded by former FuturePublishing COO Simon Wear, will be working to promote Giro d'Italia owner RCS Sport. The partnership was announced this week.
Besides the Giro, RCS produces Milan-San Remo, il Lombardia, Strade Bianche and Tirrento-Adriatico. RCS Sport is owned by RCS Media Group, which publishes La Gazzetta dello Sport and Corriere della Sera newspapers in Italy, and owns other magazines, websites, radio stations and book publishers.
Shift will advise RCS on international cycling and lifestyle media strategy and the production of effective and media-friendly communications.
Shift's portfolio of clients includes Colnago, 3T, FSA, Santini, fizik, Selle Royal, Rapha, online retailer Wiggle and IG Markets -the international market- maker in financial derivatives that sponsors Team Sky and several other cycling projects.
New Belgium Urban Assault Ride releases 2012 schedule
LONGMONT, CO (BRAIN) Feb 3, 09:44 MT —The New Belgium Urban Assault Ride will occupy the streets of 10 cities this year with the season opener scheduled for Tucson on Sunday, February 26.
Now in its 10th season, The Urban Assault Ride asks teams of two to plan their own routes to checkpoints all over town. At each stop, riders drop their bikes and tackle challenges that may include power-sliding big wheels through a race course, sliding down a 30-foot water slide, or playing “limbo” on mini bikes. Upon crossing the finish line, cyclists enter a huge after party with New Belgium brews and prize contests such as the "mustache dance-off."
Registration is open for the 2012 season at www.urbanassaultride.com.
2012 Urban Assault Ride Dates & Locations
Sunday, February 26, 2012 - Tucson, AZ.
Sunday, March 25, 2012 - Richmond, VA
Sunday, April 1, 2012- Charlotte, NC
Sunday, June 6, 2012 - St. Louis
Sunday, June 10, Minneapolis, MN
Sunday, June 24, Austin, TX
Sunday, July 15, 2012 - Fort Collins, CO
Sunday, July 22, 2012 - Denver, CO
Sunday, August 12, 2011 - Des Moines, IA
Sunday, August 19, 2012 - Chicago, IL
Angel Fire to host 2013 and 2014 Mountain Bike Gravity Nationals
COLORADO SPRINGS, CO (BRAIN) Feb 3, 09:51 MT —Angel Fire, NM, will host the 2013 and 2014 US Cycling mountain bike gravity national championships, the USAC announced Thursday.
The exact dates will be announced at a later date.
The event, which was held independently from the cross-country national championships for the first time in 2011, features dual slalom and downhill races.
The event this year will be held July 20-22 in Beech Mountain, NC.
Hall of Famer Wade Simmons signs with Race Face
VANCOUVER, BC (BRAIN) Feb 3, 10:03 MT —Race Face Performance Products has free rider Wade Simmons to a multi-year cockpit, apparel and protection contract, the company announced this week.
“Having worked with Race Face since its inception, I am super stoked to see my old friend Chris Tutton take the company to new heights," Simmons said. "Race Face has always been staffed by passionate riders, and their products reflect that. Race Face (and back in the day, Roach!) armour has protected my legs and arms my entire career, and I’ve put a lot of faith in that protection."
