CU students find use for old race numbers • High demand closes Frostbike Registration • Liv/Giant adds marketing manager
BOULDER, CO (BRAIN) Jan 23, 15:27 MT — What to do with a box of leftover unused race numbers, or, even worse, a pile of crumpled, grimy used numbers, complete with a handful of safety pins?
A couple of student bike racers at the University of Colorado-Boulder noticed the many leftover numbers from each collegiate race and decided to find a use for the thin, light and strong material, which is similar to DuPont Tyvek.
Corey Moxon, a junior, and Michael Cody, a grad student, are making phone wallets out of the numbers. They make a simple sleeve for phones with a pocket for cash or cards that retails for $15. A Rain Sleeve, $8, is like an envelope that fits over the Race Sleeve.
The pair is primarily using unused numbers leftover from CU-sponsored collegiate races, but will consider using racers' own used numbers to make custom sleeves. The pair is selling the products consumer-direct on MCM Gear Shop; they also are interested in selling wholesale. They can be reached at mcmgearshop@gmail.com.
High demand closes Frostbike Registration
BLOOMINGTON, MN (BRAIN) Jan 23, 15:49 MT — QBP closed Frostbike registration on Monday; for the second year in a row the annual gathering has reached maximum capacity.
This year, Frostbike brings more than 900 dealers and more than 125 top suppliers to the distributor's headquarters.
Mike Lind, QBP director of purchasing, said this year’s changes include an expanded range of seminar topics, and a new track system that lets participants create individualized educational itineraries.
Liv/Giant adds marketing manager
NEWBURY PARK, CA (BRAIN) Jan 23, 16:06 MT — Giant USa has filled two positions in its women's lifestyle division, Liv/giant.
Jackie Baker has been promoted to the newly-created position of Liv/giant marketing manager. For the past two years, Baker has been the Liv/giant retailer trainer and event coordinator. Traveling in the Liv/giant Sprinter demo van, Baker has visited Giant bicycle retailers across the country, planning and assisting with special in-store women’s events as well as on-site demos.
Aspen, Colorado, resident Lauren Ziedonis has been hired to replace Baker as the Liv/giant retailer trainer and event coordinator. The former mountain bike competitor and coach is already on the road working with Giant retailers and meeting their customers at demos and in-store events.
