SOUTH SAN FRANCISCO, CA (BRAIN)—Future Publishing has reported record traffic across its cycling Web sites.
BikeRadar.com, the world’s largest cycling product database, saw traffic across the peak summer season hitting 1.9 million unique users according to figures from ComScore-owned SiteStat. The Web site has recorded strong retention in the following months, with September 2010 hitting an all-time high of 18.8 million page views, over a third more than September 2009.
BikeRadar.com has enjoyed massive growth in the U.S., with the peak July 2010 month recording over half a million unique users, representing year-on year growth of 35 percent.
The U.S. now accounts for a quarter of unique users on BikeRadar.com. Key global territories include the UK, Australia, Canada, France and Germany, all with more than 50,000 unique users.
Continuing to lead the world in its coverage of professional cycling, Cyclingnews.com also enjoyed significant growth this year. The site posted a record 67.5 million page views and 2.2 million unique users in July 2010, while September 2010 saw year-on-year growth of 23 percent and 29 percent for page views and unique users respectively.
The site has recorded more than 400 million page views so far this year, with the carnage on stage 3 of the Tour de France on 6 July delivering a staggering 4.2 million page views in a single day.
The U.S. continues to be Cyclingnews.com’s biggest territory, with 40 percent of its unique users—almost one million in July. Key global territories include the UK, Australia, Canada, Germany, the Netherlands, France and Italy.
Richard Schofield, group publishing director of Future’s sports portfolio, said:
“The powerful combination of Cyclingnews.com and BikeRadar.com means we are uniquely able to deliver truly global marketing campaigns for some of the world’s leading cycling brands.”
Phoenix, Arizona-based associate publisher of BikeRadar.com and CyclingNews.com, Steve Medcroft said:
“Significant online audiences in every major global territory means we can geo-target marketing activity tailored to the dealer footprint of specific brands, and still deliver the reach required by multinational corporations.”
