DEER VALLEY, UTAH (BRAIN)—PressCamp starts this evening in Deer Valley, Utah, where representatives from about two dozen mostly small and mid-level brands will pitch new products to editors from 28 publications over three days.
PressCamp, now in its second year, is the brainchild of former Interbike director Lance Camisasca who organizes the event under the auspices of his new company, Lifeboat Events. The idea is to provide manufacturers one-on-one face time with a select group of journalists from endemic and non-endemic publications. Each editor signs up for a 50-minute time slot designated to spend with each company, which sets up product displays in private apartments. Time is also set aside for demo rides and photo shoots.
Journalists attend the event at no cost while exhibitors pay anywhere from $8,000 to $20,000 each depending on the size of the company and how many staff members they want to bring.
This year’s event is at Black Bear Lodge, a liftside lodge at Deer Valley Resort outside Park City.
PressCamp exhibitors include Alex Rims, BionX, Race Face, Orbea, Ridley, Saris, Hutchinson, Dahon and CatEye. Editors are scheduled to attend from as far away as New Zealand and Europe and include representation from titles such as Outside, Popular Science, USA Today and Men’s Journal, as well as most of the endemic consumer publications.
Check back on the BRAIN Web site for updates from PressCamp later this week.
—Nicole Formosa
