DOVER, VT (BRAIN)—Renée Hicks, the former coordinator for the Pedro’s and Kenda Mountain Bike Festivals, has joined up with Mount Snow to promote the Mount Snow Mountain Bike Festival in Dover, Vermont on August 7-9.
“Renée brings a wealth of industry knowledge that will help transform a merely fun event into a cannot miss bike festival,” said Greg Fisher, marketing operations and event director at Mount Snow. “She's tuned to what mountain bikers want in a festival, which is riding on iconic East Coast single-track mixed with events marked by challenge, entertainment, and social mingling.”
By hiring Hicks, Mount Snow is committed to replacing what many people have come to know as Pedrosfest during the past 15 years. The Mount Snow Mountain Bike Festival will feature group rides for all ability levels in all disciplines, games and contests, like the famous mud bog slog and the bicycle limbo.
Participants can visit the exhibitor and tech expo, watch a movie, or join the next generation of off-road enthusiasts in an activities area especially for kids. After dark, concerts and fireworks should round out the day.
Running concurrently with the festival are the US Kenda Cup East, USA Cycling’s Pro XCT tour presented by Sho-Air, the Kenda Downhill Series and the Trek Women’s Triathlon Series.
The schedule of events is loaded with something for everyone from the budding mountain biker to the aspiring pro. We’ve even included events for the skinny-tire cyclist. A brief schedule of events is available online at: www.mountsnow.com/bikefestival.html.
