TEMPE, AZ (BRAIN)⎯The BH/Pivot Demo truck is hitting the road with its expanded fleet of bikes. The 35-foot trailer will carry all the 2009 road bikes from Spain’s BH Bikes and all the 2009 mountain bikes from Pivot.
The demo tour kicked off on January 4 in Plano, Texas. The rest of the year it will travel to festivals, races, dealer demos and tech clinics across the nation.
“The demo tour is a huge for both brands and our dealers. Consumers want to ride before they buy and this gets thousands of people on our bikes,” said Adam Vincent, BH/Pivot sales and marketing specialist. “Dealers love it because the results are immediate.”
The 2009 demo program is again led by BH/Pivot technical representative Jason Mead. Mead drove the demo trailer some 38,000 miles last year, set up thousands of people on test bikes and gave hundreds of tech clinics.
This weekend the BH/Pivot Tour hits Cycle Progression in Austin, Texas and on to Chainwheel in Little Rock, Arkansas. BH/Pivot will continue to update the schedule as the season progresses. For updates, check out www.bhbikes-us.com or www.pivotcycles.com.
