FERNDALE, WA (BRAIN)—A new cycling industry partnership between Cannondale Sports Group and Bohle Group GmbH/Schwalbe North America was finalized on the floor of Interbike 2008.
“We are excited to enter into this partnership with Schwalbe as we share similar goals in technological advancement, industry innovation and the production of high quality products,” said Jeff McGuane, president international of Cannondale Sports Group.
Cannondale and Schwalbe will be joining forces in international pro sponsorships, original equipment manufacturing and advertising-event promotion.
“Cannondale is a premier brand with great market momentum and we look forward to a long and profitable relationship," said Holger Jahn of Bohle GmbH.
