GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Kirk Flinte and Andy Kimbrell to staff its new Interactive Marketing Department.
The new team will redesign and manage the company’s Web sites, including www.Hincapie.com, www.GeorgeHincapie.com, www.TeamHincapie.com and www.HincapieRacing.com.
The increased resources will help Hincapie develop and execute new strategic interactive marketing initiatives for both dealers and consumers.
“Kirk and Andy will focus much of their efforts on redesigning www.Hincapie.com and some of our other Web sites,” said Rich Hincapie, president of Hincapie Sportswear. “We want to refresh our site with a new look that still represents our brand image. It is hard for a company our size to keep up with the speed of the online industry. This new interactive marketing team will concentrate on important aspects of Web site marketing, like innovative design, effective ecommerce, search engine optimization and utilizing new technology. By increasing our efforts on the Web, we can also develop more interactive programs that will help us grow sales and increase our customer base.”
