SALT LAKE CITY, UT (BRAIN)—3point5.com recently launched Isis, the online retail training company’s first women’s-specific apparel brand.
3point5.com trains retail salespeople on their knowledge about the brands they sell. Retail salespeople must then pass tests, called “Edu-Games” to earn discounts on those same products. Edu-Games use entertaining graphics, music and information-filled talking points to quickly train salespeople on brand, technology and product information. 3point5.com also handles employee purchase and Pro programs, saving retail managers time and hassle.
Isis founders Carolyn Cooke and Poppy Gall started the company after they got tired of wearing technical outdoor clothing that didn’t fit women’s needs. From the day they envisioned Isis on a chairlift in Vermont, they saw a company built from a woman’s perspective and developed attractive performance clothing that truly fits how women live.
3point5.com is a tool that retail managers will use in concert with sales reps to increase the quality of salesfloor conversations, said Kim Callahan, marketing manager for Isis.
“We see 3point5.com as a way for our retail partners to get up to speed quickly—to train today and sell more effectively tomorrow,” Callahan said. “Their Web-based format provided us with a way to deliver the essence of our company in a convenient, entertaining package.”
Partnering with Isis was a key first for 3point5.com, said chief executive officer Duncan Robins. The outdoor industry increasingly caters to female customers, and a quality client like Isis represents a solid first step into that emerging market, he added.
“By working with 3point5.com and our base of 62,000 users—many of them women—Isis will broaden its relationship with the company’s key market segment,” Robins said. “We’re excited about the opportunities in the women’s-specific arena.”
