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Shimano Partners with Local PR Firm

Published January 13, 2008

SAN FRANCISCO, CA (BRAIN)—Dispatch, a San Francisco-based marketing communications agency, broadened its presence in the bicycle industry by announcing its working relationship with Shimano American Corp.

Shimano selected the agency to assist with broad-reaching public relations and marketing programs in the United States, targeting a wide range of cyclists and more specifically, consumers outside the scope of the bike industry.

"It's exciting to have the opportunity to work with Shimano, an innovative company whose brand has been synonymous with cycling for decades," said Eric
Doyne, Dispatch's founder. "Shimano's stories in both sports and technology are a perfect fit with Dispatch's expertise and network in both of those areas."