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The Shady Rider offers premium cycling sun visor

Published January 22, 2026

Calgary, AB (BRAIN) — A new brand, The Shady Rider, has announced the launch of its flagship product, the ShadyRider cycling sun-brim visor.

The visor is designed to shield cyclists from harmful UV rays while maintaining clear visibility and comfort.

The visor is available in six colors — red, black, pink, gray, blue and green. Each visor comes with a clear visor option installed, and three additional visor color choices are included. The visor is said to block 99% of UV rays, be stable up to 50 kmh and provide 170 dgrees of visibility up and to the side. The visor also has a rear facing reflective logo.

The company has allocated a wholesale production quantity to shop on March 1 for early-supporter stores. It will begin a second round of production for restock for July/August delivery.

The visors snap in and out easily and attach to most cycling helmets. 

MSRP: $99.00

More information at theshadyrider.com.