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Reid Bikes launches e-version of Ladies Classic

Published October 9, 2019

MELBOURNE, Australia (BRAIN) — The Ladies Classic is the bike that put Reid Bikes on the map in Australia and has been its best-selling model ever since. It pays homage to the traditional Dutch bike with its colors and styling. Reid Bikes has sold close to 100,000 Ladies Vintage Bikes since starting 10 years ago.

After two years in development to get the classic vintage style integrated with modern specifications, Reid is unveiling its Ladies Classic e-bike.

Launching in its home market of Australia first but available throughout the U.S. in early 2020, this bike assists riders with a 250-watt Bafang rear hub drive motor. The battery, which is rack mounted and can be hidden from view with the optional Reid custom rear basket, is 11ah and helps give the rider a range of between 31-50 miles, depending on conditions and assistance level. The battery is locked in place but easily removes for in-home charging, which takes four to five hours for a full charge.

The Ladies Classic e-bike's power can provide extra torque to help maintain a limited top speed of 20 mph. The bike is aimed at everyone from the super fit to those looking to get active but need a little assistance on their journey.

The frame and fork come with a lifetime warranty. The parts — including the battery, motor and controller — have a one-year warranty against defects for a year. 

About Reid

MSRPs for pedal bikes range from $99-$599, and e-bikes from $1,499-$1,999. Sold exclusively through distributor partners worldwide and never consumer-direct except in its home market of Australia, Reid offers retailers margins typically around 40% with no-minimum orders.

Reid offers bikes for all types of riders from kids to full-suspension mountain bikes to commuters to fat bikes. 

For dealer inquiries, email brian@olympicsupplycompany.com or call 800-236-8380 (U.S. only). For more information on Reid, email Managing Director Rob Akam at rob@reidbikes.com.

Reid will release its Ladies Classic e-bike in the U.S. in 2020.