BEND, Ore. (BRAIN) — Deschutes Brewery has released a cyclocross-themed North American IPA, called HandUp. The limited edition brew marked Deschutes' sponsorship of Virginia's Blue Ridge GO Cross Race, held last weekend.
The brew also honors Deschutes' co-owner and cyclocross enthusiast, Colby Nightingale, who lost his life to pancreatic cancer in 2018. One dollar per barrel from all nationwide HandUp IPA sales will be donated to non-profit organizations that support pancreatic cancer research.
HandUp began shipping to distributors last month and was set to be available in markets beginning Sept. 1.
"Colby's passion for the cyclocross community was undeniable and honoring his legacy by giving back to cancer research is something the entire Deschutes family is very passionate about," said Deschutes president and CEO, Michael LaLonde. "Cyclocross is part of Deschutes' DNA and we are extremely proud of our teams in Bend and Roanoke. It was a natural fit for us to sponsor a race event that brings so much joy to our employees and customers."
At the Go Cross event, Deschutes also planned to serve a limited edition beer called GO Cross Podium IPA.
For more information about Deschutes Brewery, please visit deschutesbrewery.com.
