Phoebe Liu promoted to Giant Group CEO as Bonnie Tu retires

TAIPEI (BRAIN) — Giant Group announced its current chairperson, Bonnie Tu, will retire from her position, with current CEO Young Liu appointed as the new chairman, and current Chief Branding Officer Phoebe Liu promoted to CEO. These changes will take effect January 1. 

Tu, who will continue as a board member, has been with the company for more than three decades. As CFO, she led Giant's IPO in 1994. In 2008, she founded Liv, the group's female-specific cycling brand. She was named Chairperson in 2017 and led the effort to establish factories in Hungary and Vietnam.  

"As a publicly listed company, the rejuvenation, sustainable development, and succession planning of Giant Group have always been my top priorities," said Tu. "While working on my personal memoirs this year, I formulated the plan to retire. It is my sincere hope that the new management team will bring fresh perspectives and renewed energy to the company. I have complete confidence in the newly appointed leadership team to steer Giant Group towards a prosperous future!"

Young Liu, the new Chairman of Giant Group, joined the company in 1990 and moved to lead Giant's China operations in 1992. He returned to Giant's global headquarters in Taiwan in 1998 and assumed responsibility for global branded operations and product developments. Since 2002, he has served as general manager of Giant Taiwan.

Since his appointment as CEO in 2017, Liu has overseen Giant Group's global sales and operational development. Most recently, he has been instrumental in establishing the Bicycling Alliance for Sustainability (BAS). 

Newly appointed CEO Phoebe Liu joined Giant Group in 2005, initially serving as export sales manager at the Kunshan Factory in China. From 2010, she served as executive assistant to then-Great China President Young Liu, facilitating the coordination of production and sales in the Chinese factories. In 2015, Liu went back to Giant Group's global headquarters to oversee worldwide Point of Sale (POS) operations. Since 2017, she has held the dual role of chief branding officer and head of global gear business.