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Pierer Mobility bike sales up 15% in 2022

Published January 31, 2023

(BRAIN) — PIERER Mobility AG reported record revenues in its fiscal 2022, with sales of 2.437 billion euros ($2.65 billion), 19% higher than the year before. By unit, Pierer's sales of bikes and e-bikes were up 15% last year to 118,000 while sales of motorcycles were up 13%, to 376,000.

Pierer sells e-bikes under the Husqvarna, GASGAS and R Raymon brands, and bikes under the Felt and Liteville brands (Pierer acquired Syntace and Liteville in September and results from those brands appear to be not included in 2022 sales figures)

Pierer said its number of employees increased by 16% last year, to 6,088. 

Pierer's preliminary operating result (EBIT) improved by about 22% to 235 million euros, which corresponds to an EBIT margin of 9.7 %.

Pierer said it sold 74,479 e-bikes last year, down slightly from 76,916 the year before. About 81% of its bicycle sales were in Europe, in particular in the DACH region (Germany, Austria and Switzerland). Another 11% were in North America and around 7% in Asia.

The company said it expect 2023  sales growth of 6-10% with an EBIT margin of 8-10%.


Topics associated with this article: Earnings/Financial Reports

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