BETHEL, CT (BRAIN) Mar 13, 10:18 MT—Dorel Industries' Cycling Sports Group will begin selling Cannondale and GT bikes direct in China this summer, the company announced Tuesday.
Dorel said its Asian division, Cycling Sports Group Asia, has 19 distribution channels in the region in the last three years.
“We’re thrilled about the expansion of Cycling Sports Group in China,” said Mario Stein, senior vice president of Asia Pacific and emerging markets. “The market in China is extensive and represents a strong opportunity for our brands. ”
The Cannondale and GT brands will both be launched in the premium segment of the Chinese bicycle market. Retailers in China are excited to see Cannondale back and are eager to explore GT in their markets.
Cycling Sports Group will be hiring three new employees at its Shanghai office. Cycling Sports Group China will advertise at the upcoming Shanghai trade show. Potential dealers can contact karen.lo@dorelchina.com for an appointment.
