NEWBURY PARK, Calif. (BRAIN) — Giant Group USA will relocate from here to Boulder, Colorado, with the transition beginning early in the new year and with most employees expected to be settled by late summer and early fall.
According to a news release announcing the move Friday, Giant Group USA said it is in the last stages of securing a location near downtown, "placing the company at the center of one of the most influential cycling and outdoor communities in the world."
"Boulder offers a unique combination of community, terrain, and industry partnership
opportunities that align perfectly with Giant's mission and business vision," said Chris Lai,
Giant USA operations general manager.
According to Giant Group USA, Boulder's cycling infrastructure, industry ecosystem, and outdoor culture make it an ideal environment for its next phase of U.S. growth.
"This relocation positions Giant to realign our business planning and energize our team, enabling us to better serve our retailers, athletes, and riders," said Angelo Mascelli, business general manager. "It also reinforces our commitment to delivering the next generation of product innovations and brand experiences."
Giant Group USA said it has a transition plan in place and is working with professional relocation partners to ensure operations continue smoothly. Support for retailers, riders, and consumers will remain consistent throughout the move, it added.
