SCOTT USA, the American subsidiary of SCOTT, today announced the appointment of Matt Heitmann as its new Chief Marketing Officer. The move comes as SCOTT's management continues to invest heavily in the brand's future growth and expansion in the American market.
Heitmann, who has held leadership roles at SIGNA Sports United, BMC, Canyon Bicycles, USA Cycling, and Backcountry brings over 25 years of experience in business management, brand strategy, digital and growth marketing, customer service, e-commerce, and business operations. At SCOTT USA, he will be responsible for elevating brand presence and driving customer engagement across the United States.
"I'm excited by this unique opportunity to continue the legacy of the SCOTT brand, which has its roots in the American West going back to the 1950s. There's just so much opportunity in the US and globally to re-energize the brand and re-engage our customers, and to fuel those efforts with digital marketing and data sophistication," commented Heitmann. "Layer in a renewed focus on customer and partner experiences, and it's win-win for everyone; we're sending a clear message that SCOTT's management and board is fully invested in not only preserving SCOTT's heritage, but also supporting it to its successful next chapter."
Heitmann's key priorities will be to optimize SCOTT USA's first-party data strategy, and generally raise brand awareness and demand in support of the brand's network of distributors, dealers, and consumers. These initiatives aim to personalize experiences with the brand, reduce customer acquisition costs, lower inventory holding costs, and drive increased sales of high-margin products like parts, accessories, and apparel—ultimately making it easier for US customers to engage with SCOTT USA while also better supporting the brand's retailers.
"Matt's proven track record of transforming brands and delivering exceptional customer experiences makes him the ideal leader to help SCOTT reach new heights in the US," commented President of SCOTT USA, Hap Seliga. "As we look to the future, his expertise will be invaluable in positioning SCOTT for long-term success by elevating brand awareness and strengthening relationships with our retailers, partners, and riders."
SCOTT's dedication to building trust in this new chapter of its history is evident in Heitmann's appointment. With his leadership and expertise, the brand is poised to capitalize on the growing demand for high-quality outdoor and cycling products in America.
