SALT LAKE CITY (BRAIN) — Scott USA named Jake Dudek chief operating officer, effective immediately. Dudek has more than 15 years of experience in operations, finance, and analytics in consumer product and retail businesses.
He will oversee teams across finance, operations, and e-commerce, driving the commercial strategy and operational efficiency for Scott's U.S. sporting equipment brands. Scott USA told BRAIN this is a new role at the company.
"Jake's strong character and extensive background in competitive strategy, supply chain analytics, and finance, combined with his proven track record of scaling operations and driving business growth, make him the ideal leader to elevate our brand and capitalize on the significant opportunities in the U.S. market," said Hap Seliga, who was named Scott USA president last month.
Dudek previously was Signa Sports United vice president of commercial operations. He also held various positions at Backcountry.
"Scott's management understands that one of the largest growth opportunities for the brand comes through re-focusing on the U.S. market, and I am excited to come on board and help Scott realize its potential in the United States," Dudek said. "Scott has become a global brand with a long heritage, particularly in skiing and cycling. I look forward to working with the global team to successfully navigate the current industry challenges, but more importantly, to position the company for a durable competitive advantage."
