OKLAHOMA CITY (BRAIN) — Vittoria Industries announced Tuesday it will move its North American headquarters to Bentonville, Arkansas, in December. The new office space will be inside the Ledger, a new six-story downtown building with bike-friendly amenities. Specialized is opening an experience center in the same building.
Karim Pine, Vittoria North America managing director, said the sales and marketing team will make the transition while the brand's warehouse will remain in Oklahoma City. Vittoria also will add six employees.
"Bentonville is becoming the epicenter of cycling in the United States, and we look forward to being part of it," Pine said. "This marks an exciting new chapter for Vittoria and showcases the investment in the U.S. market by the Vittoria Group."
In addition to the 1,250-square-foot office space, Vittoria will open a 1,000-square-foot retail kiosk in the lobby. The space will be used to showcase Vittoria products and allow the community to engage directly with the brand. Vittoria also will provide free tire and tube changing service and basic tuneups to every tenant in the building.
Vittoria has factories in Thailand and the Netherlands and sells through subsidiaries in Asia, Europe, and North America. Vittoria develops bicycle tires and accessories for road, off-road, and urban use. Vittoria Group is owned by its managers and the investment fund Wise Equity.
