(BRAIN) — GT Bicycles announced Tuesday that Jason Schiers has been named managing director. Schiers will oversee the brand's strategy and future vision.
In a news release, GT said Schiers' experience in product design, sourcing, brand building, and knowledge of the industry will benefit the company as a global BMX, mountain bike, and gravel brand.
"I got serious about mountain biking in the late '80s, owning a GT was the goal," Schiers said. "I obsessed about getting one. Fast forward 30-plus years later, for me to have the opportunity to join the GT team and obsess about the same things that made GT so rad back then is surreal. I hope adding some of my crazy to GT's future will result in the same innovative and iconic things that the brand was built on."
With a machine shop background, Schiers machined composite tooling for bike and auto parts manufacturers in the 1990s. He worked for Reynolds Cycling in the early 2000s, and later founded Enve Composites in Utah.
Most recently, Schiers led the R&D for Selle Royal brands, focusing on Crank Brothers product development and quality.
