(Outside Business Journal) — BRAIN's parent company, Outside Inc., this week launched Find Your Good, a new initiative that enables the company’s audience of 80 million outdoor enthusiasts to donate directly to 14 diverse nonprofit partners. “We know that our audience comes to us every day for advice on gear, trips, skills, recipes, and more,” says CEO Robin Thurston. “We’re excited to guide them to charities that align with their passions and deserve their financial support.”
Users can search the platform according to areas of interest, learn about each of the 14 organizations, and donate in a few clicks. All of the donations go directly into the nonprofit’s bank accounts.
Spanning seven categories (hiking and camping, cycling, running, winter sports, climbing, healthy living, and sustainability), the first cohort of partners includes the cycling organizations Grow Cycling and The Bahati Foundation.
“There are so very many amazing nonprofits in the outdoor community,” says Outside’s head of sustainability and community partnerships, Kristin Hostetter. “In this first cohort, we chose to partner with organizations that we know well and that share our focus on sustainability, climate action, and increasing diverse participation in the outdoors.” Hostetter says that Outside intends to add more partners in the future and get creative on ways to deepen each partnership.
Full story on Outside Business Journal.
