XIAMEN, China (BRAIN) — Carbon wheelset manufacturer Light Bicycle responded to increased demand in the past year by opening a warehouse in France, which will handle orders in the European Union.
The new warehouse in Chambretaud will reduce transit time and remove import duties for European customers, said Hayson Lin, a Light Bicycle senior management team member.
"The demand in the cycling industry has grown rapidly, and with the supply chain more challenged than it has ever been, riders are looking to upgrade their existing bikes," Lin said. "A quality wheelset can make a huge difference to the riding experience and is much more accessible and affordable."
For phase one of the warehouse addition, Light Bicycle only will stock its most popular road/gravel wheelset, the Falcon AR46 Disc paired with DT Swiss 240 EXP hubs.
"We are starting with our best-selling road builds first," Lin said. "If the response is strong, we will look to add more of our products in the near future, including mountain bike (wheelsets)."
Light Bicycle also has two other warehouses, one in Xiamen and another in Courtenay, British Columbia, which services North America.
