MOAB, Utah (BRAIN) — After having to cancel its 2020 events, organizers of the Outerbike bike demo series have announced a calendar of events for next year, starting in the third quarter. Outerbike also is releasing more details of the online bike-finder feature it announced in July.
"Your Friend in the Bike Business" is an interactive guide intended to lead consumers to the bike category that's best for them, amongst brands that participate in Outerbike events.
"About 10 years ago we started Outerbike to help every cyclist find their perfect bike. Outerbike brings bike manufacturers and their demo fleets to amazing trail locations where riders can test bikes on real trails," said Ashley Korenblat, the co-founder of Outerbike. "With the huge influx of new cyclists to our community, we want to make them feel welcome. We want to demystify choosing a bike and be their friend in the bike business. The bike finder is designed to help both new and experienced cyclists find the right category and begin their purchasing journey."
The bike finder is intended to welcome newcomers into the sport in a neutral, helpful and educational way. It will match people with their bike through a series of questions regarding their needs, hopes and riding plans. From there, the quiz will lead them to a group of bikes from Outerbike exhibitors that are the best match and send them to the manufacturer's website.
"Amidst the pandemic, we've seen an influx of new riders entering the bike community and we're so excited for the opportunity to help them along their journey to purchasing a bike, which we know is a huge deal and investment," said Mark Sevenoff, co-founder of Outerbike. "'Your Friend in the Bike Business' was designed to do just that — be an approachable and unbiased resource for new and seasoned riders alike. We are working to educate riders in a quick and easy way through the quiz, so they can get out there, on the bike that's right for them. After all, each bike model is designed with a certain rider in mind and this online tool works to bridge that gap and make those connections."
Outerbike's 2021 events:
- Killington, Vermont, July 23 - 25
- Crested Butte, Colorado, August 13 - 15
- Duluth, Minnesota, August 27-29
- South Lake Tahoe, California, September 17 - 19
- Moab, Utah, October 1 - 3
- Bentonville, Arkansas, October 22 - 24
Kristin Carpenter will host a live discussion with Korenblat on the BRAIN Facebook page, 11 a.m. MDT Thursday, Nov. 12. A recording will be available after the live event.
