SOLANA BEACH, Calif. (BRAIN) — Roberto Sadowsky has joined Pinarello as the CEO of its U.S. operations, effective Thursday.
Sadowsky, a native Italian, has held senior roles at several companies. Most recently, he was an executive vice president at Dainese, a motorcycle apparel and helmet brand.
Uberto Thun, the global CEO at Pinarello, said, "The U.S. is a key market with unlimited potential for strong brands such as a Pinarello, with its mix of Italian style and high-end technology. Roberto's significant experience in the American market combined with his strong commercial know-how from his international roles will help propel the company's continued growth."
Sadowsky said, "I'm beyond excited to be joining such an iconic brand as Pinarello with such an unparalleled record of success. Our products are on the forefront in terms of R&D and design, and I am looking forward to further growing our brand through outstanding customer service and exceptional new products. Despite the current economic uncertainty stemming from the coronavirus pandemic, the bicycle industry has exhibited resiliency, as dealerships are extremely busy selling and servicing bikes while many more consumers are showing an interest in riding. I believe that this difficult situation will attract more people to the sport and bring new prosperity to the bicycling industry."
