DURANGO, Colo. (BRAIN) — The Channel Mastery podcast is offering a special episode this week that shares a new framework that Verde Brand Communications created for its clients to support crisis communications for the COVID-19 virus crisis.
“We’ve been in the trenches helping our clients proactively manage communications around the fast-moving COVID-19 virus crisis," said Kristin Carpenter, the CEO and founder of Verde and the host of the Channel Mastery podcast. "Today, I’m sharing Verde’s crisis communications framework developed for this purpose, with the hope that it will help you lead your specialty brand through this incredibly challenging time.”
The podcast was recorded Friday and was co-produced by SNEWS, BRAIN and SIA (Snowsports Industries of America).
You can listen through the player below, download the .mp3 file, or subscribe and listen through most podcast apps.
MENTIONED IN EPISODE:
- HBR: Lead Your Business Through the Coronavirus Crisis
- These Industries Are Most Vulnerable to Coronavirus Disrupting Supply Chains
- Coinbase Planning and Response to COVID-2019
- Walmart Memo to U.S. Associates About Coronavirus
- What Does Coronavirus Mean for Retail Supply Chains?
- CDC: Interim Guidance for Businesses and Employers
- CDC PDF:Coping with Stress During the 2019-nCOV Outbreak
More resources on the episode page.
