BOULDER, Colo. (BRAIN) — Ryan Atkinson, the president and co-owner of SmartEtailing, joins host Kristin Carpenter on the latest episode of the Channel Mastery podcast. Atkinson, who recently participated in a webinar with the National Bicycle Dealers Association, talks with Carpenter about embracing "click and collect" for the holiday season and more.
"And with the rise of click and collect in particular, retailers selling online for instant pickup, it's really made the process of selling online more accessible because the customer still walks in the door ... Everybody who buys from you is precious. And how you treat them makes a difference on whether they're going to come back or not," Atkinson said.
The Channel Mastery podcast is produced by Verde Marketing in partnership with BRAIN. To listen, you can visit the episode page, listen in the embedded player below, download the episode file, or subscribe to Channel Mastery via your favorite podcast app.
More information:
SmartEtailing | Ryan Atkinson on LinkedIn | Kristin on LinkedIn | Kristin on Twitter | Summary of Atkinson's NBDA webinar
