FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike has set the dates for the fifth edition of its Media Days event, which will be held July 2-4, 2019, at Kronplatz Mountain in South Tyrol, a region in the Dolomite Mountains in Northern Italy. As part of a new destination and tourism partnership between Eurobike and South Tyrol, the Hero Dolomites mountain bike marathon will also take place in the region on June 15, 2019.
Eurobike held its Media Days event at the popular cycling destination in 2017.
"Our idea of providing the industry with an exclusive, targeted platform for presenting the latest models of the coming year to a select group of press representatives ahead of the actual exhibition has blossomed into an absolutely obligatory event," said Eurobike head Stefan Reisinger. "We're very pleased to be cooperating with our South Tyrolean partners to shake up the region again in 2019 and to be extending those partnerships with custom-tailored events both in the southern Alps and at the Eurobike on the shores of Lake Constance."
Media Days connects manufacturers with media representatives from around the world in advance of the Eurobike show. Attendees will have the opportunity to see and test 2020 bikes and gear on Kronplatz Mountain's challenging trails and diverse terrain. The media event that took place here in 2017 drew a total of 24 manufacturers and 217 media representatives from 18 countries.
Eurobike will move back to its original early September time frame after being held in early July in 2018. Organizers settled on Sept.4-7, 2019, after first announcing dates in early August. A one-day consumer festival also returns in 2019.
