Heather Mason

Heather Mason

Heather Mason has done nearly everything in the bike industry. The former pro 24-hour racer has been a retailer and national sales manager for a well-known brand. Now she is a bicycle industry advocate, business developer, columnist, and athlete who shares her knowledge, insight and passion with everyone she meets. She is also in charge of eastern U.S. business development for Bianchi Bicycles.

BRAIN will be sharing monthly columns from Heather in 2020.

Heather's webpage is heathrmason.com. Her LinkedIn page is linkedin.com/in/heather-mason.

Heather@bianchiusa.com

All articles by Heather Mason

Heather Mason: This is not a goodbye

March 2, 2021

This is not a goodbye, rather an introduction to follow me in my new role as president of the National Bicycle Dealers Association.

Posted in Opinion/Analysis

Heather Mason: How to win in the struggle to survive

October 27, 2020

Some shops have closed, and others are thinking about it. At first, I wondered, why? Haven’t we been in a bike boom? Then I started talking to the shops that are thriving to see what they are doing differently.

Posted in Opinion/Analysis

Heather Mason: Connecting on a personal level

August 4, 2020

This is a challenging time for all of us. As more and more events go virtual, trade shows are canceled and travel within our industry at a standstill, I am concerned about the depth of connection within our industry and to our customers.

Posted in Opinion/Analysis

This could be the start of Bike Boom 2020

March 19, 2020

Due to the changes in our global environment; we are on the edge of a huge upswing. Even with a change to our normal business operations, independent bicycle retailers should expect cycling demand to increase and stay there.

Posted in Opinion/Analysis

Heather Mason: On authenticity

February 24, 2020

As I reflect on the conversations, I had at CABDA, I believe authenticity begins with your values and purpose.

Posted in Opinion/Analysis

Heather Mason: Build the best team for retail success

January 27, 2020
Heather Mason

No matter how pristine your store or how beautifully it flows, regardless if your prices are competitive, or if you have great curb appeal, what matters most is your staff. Your staff are your game changers, they are the key to everything retail.

Posted in Opinion/Analysis