Racing & Sponsorship
PROVIDENCE, R.I. (BRAIN) — Expo space is now being sold for the 2014 Providence Cyclo-cross Festival. The Oct. 3-5 event includes Category 1 UCI racing the New England Builder's Ball, the Gran Fondo New England and more. The event is held at Providence's hostoric Roger Williams Park.
FLORHAM PARK, N.J. (BRAIN) — PowerBar, recently purchased by Post, has agreed to extend its sponsorship of the Tour de France through 2018, the company announced Thursday.
SALT LAKE CITY (BRAIN) — Scott Sports, now headquartered in Utah, is sponsoring the state's high school mountain bike racing league with a program that the company said will ensure any kid who wants to ride has the equipment to do so.
DENVER, Colo. (BRAIN) — Rudy Project has signed a multi-year agreement that designates Rudy Project as the Official Helmet of Ironman for North America, the company announced this week.
GREENVILLE, S.C. (BRAIN) — Michelin Bicycle has partnered with Team Roger C. Peace Cycling, the only independent team competing on a global para-cycling schedule, as provider of its Pro4 line of race tires and other team support throughout the season.
![](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/Screen%20Shot%202014-01-28%20at%209.39.02%20AM.png?itok=jbvEvF3r)
MARINA DEL REY, Calif. (BRAIN) — As Twitter.com lit up with chatter on doping and comments from the presentation by U.S. Anti-Doping chief executive Travis Tygart at the Triathlon Business International conference Monday, Lance Armstrong chimed in.
GOLDEN, Colo. (BRAIN) — For the 2014 racing season, Yeti Cycles will focus its international race efforts solely on the Enduro World Series with a fully supported team that includes Junior DH World Champion Richie Rude.
ATLANTA, Ga. (BRAIN) — Wahoo Fitness is now the official supplier of trainers to Team Sky, the team and Georgia-based supplier announced Tuesday.
HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies is sponsoring two new top-level pro cycling teams for 2014: Orica-GreenEDGE and Trek Factory Racing.
Astana Pro Team, Cannondale Pro Cycling and Team Europcar are continuing with Finish Line this season.
![Primal provides series leaders' jerseys to NICA leagues. Primal provides series leaders' jerseys to NICA leagues.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/primal.png?itok=UcBNU3LO)
BERKELEY, Calif. (BRAIN) — The news from the National Interscholastic Cycling Association is that Giro Sport Design, Kinetic Trainers and Primal clothing have each either continued or expanded their sponsorship for 2014.
![Team Sky gets blue Stages power meters. Team Sky gets blue Stages power meters.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/SkyBike3.jpg?itok=iJJxtJaX)
BOULDER, Colo. (BRAIN) — Britain's Team Sky will use U.S.-made Stages Cycling power meters for the 2014 race season, the company announced Tuesday.
![Team Giant-Shimano at a training camp earlier this month. Team Giant-Shimano at a training camp earlier this month.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/Team%20Giant-Shimano.jpg?itok=XjGkvU6C)
NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle is joining Cannondale, Trek, Merida and BMC among bike brands that are title or co-title sponsors of top-tier UCI professional road teams.