NieuwsFiets Media & Events is organizing the fourth B2B FESTIVAL at the Brabanthallen in 's-Hertogenbosch on Sunday, February 8th, and Monday, February 9th, 2026. It's just before the 2026 cycling season kicks off, but also a time to cautiously look ahead to 2027. In short, doubly good timing for an extra opportunity to connect the trade and industry in the Netherlands and Belgium.
To govern is to foresee, as a well-known Dutch saying goes. This is especially true these days, because those who adopt a wait-and-see attitude risk falling behind. Therefore, a springtime connection between the trade and industry is incredibly important. Listening to and inspired by signals from the market, we took the initiative to organize the B2B FESTIVAL , with the aim of combining business with pleasure in an accessible way and in a relaxed festival atmosphere.
Manufacturers and importers will have ample opportunity to present themselves to the Dutch and Belgian trade, who will receive a particularly warm welcome. Visiting trade visitors to your stands will receive free admission, free parking, and catering from the on-site food trucks will also be free for our guests. Sunday will conclude with an XXL Happy Hour, where you can enjoy informal drinks and snacks from 5:00 PM.
A two-day format was deliberately chosen, as Tuesday is already a quiet day for many events. The festival doors are open on Sunday from 10:00 AM to 5:00 PM and on Monday from 10:00 AM to 5:00 PM.
