One partnership. Performance Bikes for Iconic Rides.
Barcelona, Spain, June 22nd, 2026. FELT Bicycles is proud to announce a multi-year partnership with Thomson Bike Tours as the company’s Official Bike Supplier, a strategic alliance that supports the brand’s relaunch by bringing FELT closer to its current and future customers.
The collaboration brings together FELT’s performance driven engineering with Thomson’s world-class cycling experiences, offering riders the opportunity to experience high performance bikes within Thomson’s premium trips and on some of the most iconic roads and cycling events in the world.
Founded in California over 35 years ago, FELT has built a strong presence in North America, which today stands as its leading market. Now headquartered in Barcelona, the brand continues to develop road, triathlon, and gravel bikes engineered for real-world performance.
This dual identity, American heritage and European development, creates a natural connection with Thomson Bike Tours, whose international clientele includes a strong base of performance-driven riders from North America.
With both companies operating from Barcelona, the partnership enables a uniquely close and dynamic collaboration. FELT’s R&D, Marketing, Customer Service, and Sales teams are located just a few kilometers from Thomson’s European base, allowing both teams to regularly ride together, test products in real conditions, and gather direct feedback from experienced cyclists.
Thomson’s riders, passionate, performance-focused cyclists with a deep understanding of equipment, represent the ideal environment for FELT to help refine its products, while giving riders the opportunity to experience FELT bikes where performance truly matters.
Peter Thomson, CEO and Founder at Thomson Bike Tours commented: “Our goal is to deliver the best possible cycling experience to our guests, and partnering with FELT allows us to take that to the next level. Their focus on performance and engineering aligns perfectly with the expectations of our riders, who come to us to experience cycling at its highest level.”As part of the partnership, Thomson Bike Tours will seamlessly integrate FELT bikes into its tours and experiences, combining premium equipment with world-class cycling adventures.
“This partnership allows us to connect our bikes directly with the kind of riding they were designed for,” said Florian Burguet, FELT’s Co-Owner and Managing Director. “It creates a natural connection between engineering, iconic rides, and passionate cyclists.”
The partnership arrives at a defining moment for Barcelona, as the city prepares to host the Grand Départ of the 2026 Tour de France. With FELT’s headquarters located just minutes from the heart of the event and Thomson’s business built around cycling’s most iconic races and routes, the collaboration is uniquely positioned to connect advanced bikes, premier riding experiences, and the energy of the Tour de France.
About Thomson Bike Tours
Thomson Bike Tours is a global leader in premium cycling travel, offering expertly curated tours to the world’s iconic events and destinations. With a focus on demanding riding, professional support, and exclusive access, Thomson delivers exceptional experiences for passionate cyclists.
https://www.thomsonbiketours.com
About FELT Bicycles
FELT Bicycles is a high-performance driven cycling brand founded in California, USA, with over 35 years of racing heritage. Now with headquarters in Barcelona, FELT’s bikes are designed for speed, efficiency, and real-world performance.
