SAN DIEGO, Calif. – Seirus Innovation, a leader in trusted cold-weather comfort and outdoor performance solutions for over 40 years, has named Akimbo Communications its public relations agency of record.
With a legacy rooted in invention, material innovation, collaboration, and hands-on product development, Seirus continually redefines comfort and warmth across outdoor recreation. From pioneering cold-weather Neofleece® face protection, developing Cat Tracks® ski boot protectors, and creating Heatwave™ reflective heat technology, plus earning more than 20 patents since its founding in 1978, Seirus strives to make the best gear for unforgettable outdoor adventures. Extending beyond product development, the brand is committed to promoting inclusivity and diversity in the great outdoors. They partner with over a dozen organizations and non-profits across the United States fostering transformative experiences in hopes to break down barriers and create space where individuals from diverse backgrounds can connect with nature.
As the brand continues expanding its product portfolio into new markets, including the recent launch of its officially licensed NFL Collection, Seirus has selected Akimbo Communications to lead strategic communications efforts to elevate awareness of its innovations, heritage, and growing presence across the outdoor, sport, workwear, and lifestyle categories. Inspired by the 24-year NFL officiating career of Seirus co-founder and CEO Mike Carey, the latest collection reflects the brand's authentic connection to hands-on research and development in creating performance-driven products to navigate any weather where people work, play, and cheer.
"Everything we create starts with solving a problem that helps people enjoy the outdoors more comfortably," said Danica Carey, Director of Marketing Operations at Seirus. "As Seirus continues to grow and reach new audiences, we wanted a communications partner that understands both our heritage and where we're headed. Akimbo shares our passion for innovation, understands the markets we serve, and has the experience to help us tell those stories in meaningful ways."
Seirus joins Akimbo Communications' portfolio of leading outdoor and active lifestyle brands. The Oregon-based agency, with satellite offices in Colorado and Washington, specializes in strategic public relations, brand communications, and marketing support for companies shaping the future of outdoor recreation, sustainability, ingenuity, and performance.
